Carousel directed by Adam Berg

by R27 CREATIVELAB on Friday, 7 August 2009

A good friend of mine Mert Tol (check out his blog here) first brought this to my attention months ago. I enjoyed it so much I needed to share it some more.

Created entirely by Stink Digital, this new interactive campaign promotes Philips latest entrant into the television market, the CINEMA 21:9. Since the televisions 21:9 frame lends itself so readily to film, our friends at Tribal DDB, Amsterdam commissioned us to create a piece of filmed content that could hold its own with Hollywoods best. Director Adam Berg responded with an idea for an epic frozen moment cops and robbers shootout sequence that included clowns, explosions, a decimated hospital, and plenty of broken glass and bullet casings.



This epic film is the centrepiece of the project. On its own, it clocks in at a (totally coincidental) two minutes and 19 seconds, but Berg conceived it to work as an endless loop. Visitors to the microsite therefore have the option to spin through the films single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot. This constant moving between two layers of reality proved one of the projects biggest and most ambitious production challenges. Other details of the online execution play off the cinematic theme; the microsites loader doubles as a credit sequence, while rich media takeover banners drive traffic to the site by teasing viewers with an original Carousel trailer. All aspects of the production, from the film shoot to web design and development, were conducted by Stink Digital.

The Making:


For more information check:
http://www.cinema.philips.com
http://www.stinkdigital.tv/



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Thanks for taking the time to leave a comment. Best Regards Rajesh