Her Morning Elegance / Oren Lavie

by R27 CREATIVELAB on Saturday, 31 January 2009

Great example of stop motion footage...





Oren Lavie - Main Site

Oren Lavie music on iTunes - Click here

Her Morning Elegance
Directed by: Oren Lavie, Yuval & Merav Nathan
Photography: Eyal Landesman
Featuring: Shir Shomron

Cadbury Dairy Milk - Eyebrow dance

by R27 CREATIVELAB on Friday, 30 January 2009

Definitely a glass and a half of full joy.... just wait until the scratching starts.... anybody got any chocolate?



Agency: Fallon, London
Executive Creative Director: Richard Flintham
Creative Directors: Chris Bovill & John Allison
Art Director: Nils-Petter Lovgren
Copywriter: Nils-Petter Lovgren
Agency Producer: Olivia Chalk
Production Company: MJZ, London
Director: Tom Kuntz
Executive Producer: Debbie Turner
Producer: Suza Horvat
Director of Photographer: Mattias Montero
Editor: Steve Gandolfi
Post-production: The Mill
Audio post-production: Zoo/Jungle

Ontario College of Art and Design: Equation

by R27 CREATIVELAB

"Learn what it takes to be one of the greats."

The print work features a complex formula that lays out the greats and elements that make up the business of advertising. Who'd figure that Lee Clow over 1984 times Steve Jobs... all over Ridley Scott over Annie Leibovitz over David times Seth Godin plus Tom Monahan.... hang on, hang on I'm calling Charlie from Numb3rs to help me work this one out....


Check out Ontario College of Art & Design's Academic Programs

Client: Ontario College of Art and Design
Agency: Huxley Quayle von Bismark, Toronto
Photographer: Frank Hoedl, Westside Studios

WWF: Conservation Programme

by R27 CREATIVELAB on Thursday, 29 January 2009

Illustrated animals covered over by cityscape.

WWF India began a conservation program in 1997 with the launch of the Tiger Conservation Programme. In 2000 the organisation diversified focusing on the Asian Elephant and Rhino. In a recent print advertising campaign, developed at Ogilvy & Mather Mumbai, the elephant and rhino are joined by a marine turtle using imagery from urban development, with the question, “Our world at the cost of theirs?”

The attention to detail is amazing and food for thought. If we carry on with our arrogance and lack of respect for our environment, we'll soon be too big for this world. My question at this point would be "And now?"




The WWF India conservation programs address the impact of poaching, human-wildlife conflict, trade in wildlife parts, and habitat destruction. Policy and field work focuses on scientific information gathering, working with local communities and local NGO’s, government agencies along with the state forest departments.

Client: WWF
Agency: Ogilvy & Mather, Mumbai
Creative Director/Copywriter: Sumanto Chattopadhyay
Art Director: Mayur Varma
Art Director/Copywriter: Mandar P Wairkar
Copywriter: Karn Singh
Illustrator: Swapnil Nilkanth and Nishikant Palande

Gap x Pantone T-shirt store in New York City

by R27 CREATIVELAB on Tuesday, 27 January 2009

Gap and Pantone have launched a colored T-shirt shop adjacent to its flagship store at 54th and 5th Ave. The Gap + Pantone collaboration features Gap’s iconic T-shirts in a variety of official Pantone colors, including Mimosa, which is Pantone’s official color for 2009.

Pantone provides professional color standards for various design industries. Alongside the clothes, the shop will feature Pantone Universe items, including color-themed stationery, office supplies, books and accessories.

Although personally I think accurate colour matching may be an issue after numerous washes - please read the label : )





If anyone is in the neighbourhood can you pick up something in pantone 187c for me - please!!!!



Erik Natzke Makes Me Sick

by R27 CREATIVELAB on Wednesday, 21 January 2009

Erik Natzke makes me sick in the stomach, not because I dislike him, I've never met the fella and I'm sure he's very nice. But because when I came across his work I felt like, well, Christian Bale in American Psycho, you know what I'm talking about, the Business card scene. Here's a reminder...


The famous business card scene from the film "American Psycho" (2000), based on the novel of Bret Easton Ellis, directed by Mary Harron and with Christian Bale (Patrick Bateman) in the lead role.

I was simply envious and annoyed that I was not pushing myself enough especially when you see what can be achieved with drive, knowledge and a little imagination. Inspiring, very inspiring...

Erik Natzke is an interactive designer who is constantly trying to blur the lines between design and technology. With a keen awareness for how and where to push the limits of the medium without isolating the audience, Erik is a consistent risk-taker. Crediting his success with having the willingness to fail and the stubbornness not to give up, Natzke’s work ethic has pushed the boundaries of what previously had been considered possible. Imagination, adventure, and a desire to amaze as much as entertain are all part of the driving forces behind his work. Read more on his website, see the links at end of article.

Self Portrait, Fall 2008
Erik Natzke’s paintings are made using Flash using old resource material, photos and video and on other occasions from scratch. He initially controls the environment to every minor detail in which his creations will be born and then he leaves the artwork to grow in the hands of the code.

Ignite by Erik Natzke
Tearing Away by Erik Natzke
Maple Sunrise


FOTB 2008 - Brighton - Erik Natzke - 01 from Jon MacDonald on Vimeo.
A clip from Erik Natzke's presentation where he talks about process and shows some examples of his work.

Wired NextFest ... (Process) 1 from Erik Natzke on Vimeo.


Game Is Over from Erik Natzke on Vimeo.

Erik Natzke - Main Site
Online Journal of Erik Natzke - Click Here




Book Cover Archive

by R27 CREATIVELAB on Tuesday, 20 January 2009

- for the appreciation and categorization of excellence in book cover design

Are you actually reading it or just looking at the pictures? Well for the first time I can say outright with no shame attached "Pictures!" This is a great resource for designers who want to spend a few moments browsing the cover designs, all of which are placed under the following headings, DESIGNERS, TITLES, AUTHORS, ART DIRECTORS, PHOTOGRAPHERS, ILLUSTRATORS, GENRES, PUBLICATION DATE & PUBLISHERS.

Main Site: Bookcoverarchive.com


Who runs this site you ask?
The Book Cover Archive is edited and maintained by Ben Pieratt of General Projects and Eric Jacobsen of Whisky Van Gogh Go.

Great sites on book cover design:
The Casual Optimist
The Book Design Review
Book Covers Anonymous
Covers
Faceout Books
Judge a Book...
Tal Designz
The Penguin Blog
Peter Mendelsund's Jacket Mechanical
Readerville Most Coveted Covers
Old-Timey Paperbacks
War of the Worlds cover archive
The Pelican Project
Joe Kral's Penguin Collection

Don't judge a book by its cover.....

Ecofont - holes in font to save ink

by R27 CREATIVELAB on Sunday, 18 January 2009

Dutch company punches holes in font to save ink

The prints we make for our 'daily use' not only use paper, but also ink. According to SPRANQ creative communications (Utrecht, The Netherlands) your ink cartridges (or ink toner) could last longer. SPRANQ has therefore developed a new font: the Ecofont.

A Dutch company looking for ways to reduce the environmental costs of printing has developed a new font that it says cuts ink usage by about 15 per cent.

In essence, the “Ecofont” has little holes in the letters.

Spranq, the Utrecht-based marketing and communications company that designed the font, struck on a Swiss-cheese design after failures with earlier experiments using thin letters and partial letters – like the stripes of a zebra.

“It turns out that it's necessary to preserve the size and outline of letters to keep them readable,” company co-founder Gerjon Zomer says.

He concedes the font isn't beautiful, but says it could be adequate for personal use or for internal use at a company.

Spranq offers the font free on its website. Zomer says his site saw a spike in traffic last week as word of the Ecofont began to spread. Much of the international traffic came from the United States.

He says that was kind of gratifying because “when you put something online you never know what to expect.”

The company is inviting developers to improve the Ecofont further under a free, open-source model, and Zomer says Arabic and Hebrew versions are already under development.


Main site: Ecofont

Source: theglobeandmail.com

Grammy Awards 2009

by R27 CREATIVELAB on Friday, 16 January 2009

Inspiring songs make up these Grammy-nominated artists.

After a long dark night the Grammys may be waking up and ready to start the day fresh and revitalised. To promote the Grammy Awards on Feb' 8th 2009, portraits of artists like Lil Wayne, Thom Yorke and Rihanna were created from the titles of songs that have inspired the artists' lives and music. Colourful and vibrant and great for type nerds.

The same concept will run through the rest of the Grammy plugs, which feature Kanye West, Coldplay, Lil Wayne, Rihanna, Stevie Wonder, and Lenny Copybitz, I mean Kravitz. TV ads narrated by these highly influenced artists will start running very soon...


Thom Yorke:

Lil' Wayne:

Kanye West:

Coldplay:


Happy Viewing

Elli Fordyce – Still very cool

by R27 CREATIVELAB on Thursday, 15 January 2009


A few words from me (Rajesh Pancholi): I like the idea of feeling. I enjoy being jolted by something unexpected, whether it’s something I'm into or not. The mere fact that I reacted makes me feel alive and gives me ideas I’m desperate to scribble down somewhere. Usually I tend to talk about the visual but I guess that’s just the nature of being me. However, I can't ignore sound, it’s part of my favourite movies, short films, music and the people I love ... and those whom I don't feel close to ... I'll make a note of trends, which agency is creating what for who, old and new, typography, illustrations, artists, writers – they all influence my day in some way. But then out-of-the-blue I hear something that makes me smile and sit back for a few minutes, it reminds me of the old movies I watched many moons ago.

How come a woman of 71 sounds so young... still very cool, Elli Fordyce.

(you can hear samples of her music at the end of the article and download desktop images)
----
From Elli Fordyce
A lot is changing in my fledgling career right now. When I came back to singing 15 years ago, I said: "This time's for me." I'd done the top-40 cover thing, singing songs I didn't love just because they were requested. I'm also not interested in learning and recording potential new "hit" songs I don't feel anything for. There's so much left to explore in "my" genre which has been on the back burner for so long awaiting the opportunity to dive into it.

"I will do what I do from the heart to whatever success it leads." Elli Fordyce.
How long have you been doing this, Elli?
I began singing jazz in public in 1955 with many breaks on-and-off to the present, sang professionally starting in '66, sang with top-40 cover bands from '71 to '76 and have sung only jazz since '94.

Tell me about your background.
As a freshman in high school, my boyfriend introduced me to jazz and it was instantly the music of my heart, though inside I'd always "been" a singer (albeit, secretly while growing up) since the age of three. We went to jam sessions his step-father hosted and to matinees in clubs which admitted underage kids to see famous jazz musicians and singers. I made a record, a cappella, in a public recording booth on Broadway for I think fifty cents, at 15, and that year I also rehearsed with a pianist (whom I'm still occasionally in touch with, after all this time) and performed twice with him and a little band at school dances. During two years of high school, I cut classes as much as possible to catch the frequent jam sessions held whenever musicians had free time or could themselves cut classes to play in the cafeteria or music room. I never sang, but was in awe of the musicians, which included Bobby Darin (then a drummer, not yet singing or acting), the guy who became his musical director at the beginning of his career and another guy who became the "jingle king," composing and producing many commercials -- among others, the "I Love New York" series in the '60s and '70s.

Born in Manhattan and, with my family, returning there to live from 1940-54, I went to a large school, Bronx High School of Science. Though my interest in science and math was less than zero, my folks thought it would be good "college-prep" and no one ever investigated the H.S. of Music and Art, which didn't even occur to me until years later. We moved to Cape Cod, to a tiny town with a tiny school and very different culture from the eclectic NY, and absent the freedom and flexibility public transportation had always provided. Since I didn't drive until the end of that school year, I felt even more isolated than expected for a "new girl" and missed NY and my friends on many levels, especially its jazz and musicians.

Even at so a young age, evidence of deep thought is revealed.

At 2 and a half, Elli's smile is unmistakable.

At 18, I started singing in a local club with a jazz trio, the leader of which I was introduced to and who took me under his wing, letting me sit in every night that summer. In September, I went to the University of Massachusetts in Amherst, met my first husband (a junior, also arriving early, for soccer-team practice) on the second day of Freshman orientation. I sang at the Freshman talent show with a jazz trio in front of 1000 people and began sitting in with them at local clubs and events but quit when my new boyfriend, jealous and possessive, didn't want me out there. Since I didn't think I was good enough to make it, that was my excuse to not try and in those days women didn't pursue their dreams if their husbands (we married between semesters) disapproved. Leaving my husband six years later, I returned to college, this time studying Music Education, where I learned basic theory and met my second husband (a jazz musician) on the second day of school! Two years later he got an offer he couldn't refuse for a great six-week gig which ruined him for further studying, and we went on-the-road, moving to Miami where we could fall back on my relatives while starting out. Two more years later, I got my first chance to sing professionally: a week on a small cruise ship. Since then, I've gigged off-and-on, moving around the US and touring here and in surrounding areas, returning to live full-time in NY in 1979. I’d again not been singing but resumed once more in 1994, focusing on jazz. My first reason for stopping was to devote myself to family. Unexpectedly, another break was after a devastating accident on a snowy highway en route to a gig when the car carrying my quartet and equipment crashed into a disabled truck, abruptly ending a successful year-long tour of "Elli Fordyce And Her Favorite Things." That experience left scars of several kinds and I stopped singing for 15 years ("Not 'Happy Birthday,' not in the shower") and focused firmly on much needed physical and spiritual healing.

My musical journey was rekindled by a ginger-colored Yorkie puppy named Dindi (pronounced Gingy and meaning "little jewel" in Portuguese as well as being the title of my favorite Jobim bossa nova). I discovered that she loved me to sing Dindi to her. Inspiration renewed, I joined a cabaret workshop taught by the brilliant MAC-Award-winning singer-songwriter Lina Koutrakos and soon after came under the influence of Barry Harris, the renowned jazz pianist and educator, to whom I give much of the credit for putting me squarely back on my path with a comeback inevitable.

What inspires you?
Early on, Chet Baker, Sarah Vaughn, Carmen McCrae, George Shearing, Stan Getz; in between, the young musicians with varying taste that I worked with on the road and the music I sang covering top-40 such as James Taylor, Roberta Flack, Chicago, Stevie Wonder and Carole King, later Barry Harris and a million others over the long haul; 43 years of following and using bits and pieces of techniques and wisdom from many spiritual teachers (currently most-frequently Eckhart Tolle, the Teachings of Abraham, Jo Dunning and various holistic-health-care concepts).

Hopes for the Future
To take this CD, "Something Still Cool," the forthcoming follow-up, "Songs Spun Of Gold," and my world-wide jazz-vocal performing and on-camera acting as far as they can go, and to develop and expand my reputation as an interviewee, presenting spiritual subjects -- especially to creative and senior audiences.

Future works?
A huge annual presenters' convention just ended in NY at which my new manager introduced my work to bookers and agents, and the first CD is being promoted at the world's largest annual music-industry trade show, Midem, in Cannes this month for possible licensing, booking and distribution. Both firsts in my career, my manager and I will follow up on whatever is generated by them.


Do you have any creative works in progress planned?
“Songs Spun Of Gold” (which comes from the lyric on the bridge of the Bill Evans' tune, "Waltz For Debbie," that reminds me of my daughter at four: "In her head, she dances to silent music, songs that are spun of gold somehow in her own little head"), is being mixed for release early this year.

Any chances of touring in the near future?
We hope that Midem and my manager, with whom I began working this month, will provide connections for lots of great possibilities.

Thanks, Elli, for taking time out and giving us a little insight into your world.

--------------
Useful Links

Elli Fordyce's Website: www.ellifordyce.com
You can follow Elli on twitter @ElliFordyce
Management: Redwood Entertainment [see artists page]
--------------
CD and samples available from | iTunes | CD Baby | Amazon | Napster | AmieST |
--------------

On behalf of Elli - download your desktop image by [clicking here]

Available in the following screen sizes 1280x960 | 1024x768 | 800x600

Certain images are provided and owned by © 2009 Elli Fordyce |
Desktop images and text created by R27 | © 2009 R27 Creativelab

Microsoft: Katie Bayne, Ready TV Ad - Coca Cola

by R27 CREATIVELAB on Tuesday, 13 January 2009

Microsoft launched a compelling ad campaign for business customers with television spots such as this one featuring Coca-Cola North America chief marketing officer Katie Bayne sharing how enterprise software can turn data into insight.

A great fun and visually entertaining approach to an interview.

Crayon Physics Deluxe

by R27 CREATIVELAB on Monday, 12 January 2009

- is a 2D physics puzzle / sandbox game, in which you get to experience what it would be like if your drawings would be magically transformed into real physical objects. Solve puzzles with your artistic vision and creative use of physics. I see so much potential for this in learning and behavioral development, especially for the young...

Check out the video below or go to main site now



Crayon Physics Deluxe from Petri Purho on Vimeo.

Main site - Crayonphysics.com

Audi: Unboxed

by R27 CREATIVELAB

A corrugated Audi with sound effects by Woody Guthrie. This just makes me want to sing along and smile : )



Client: Audi
Agency: BBH, London
Creative Director: Nick Kidney, Kevin Stark
Creative: Maja Fernqvist, Joakim Saul
Producer: Olly Chapman, Arvind Palep, Belinda Blacklock, Anna Lord
Production Company: Passion Pictures/1st Ave Machine
Director: Aaron Duffy/Russell Brooke
Executive Producer: Serge Patzak, Michael Adamo
Animation: Passion Pictures
Music Artist: Woody Guthrie
Song: The Car Song

Electrabel - Happy New Year (2009)

by R27 CREATIVELAB on Friday, 9 January 2009

The group GDF Suez creates a video for the New Year entirely in stop-motion. Nearly 300.000 candles were used under the direction of Raf Wathion.



Making of Electrabel - Happy New Year

Flight Patterns

by R27 CREATIVELAB on Thursday, 8 January 2009


The Flight Patterns visualizations are the result of experiments leading to the project Celestial Mechanics by Scott Hessels and Gabriel Dunne. FAA data was parsed and plotted using the Processing programming environment. The frames were composited with Adobe After Effects and/or Maya.


Check out the video documentation here.

For more information please see the Celestial Mechanics website.

Aaron Koblin received his MFA from the Department of Design|Media Arts at UCLA and his BA in Electronic Art at the University of California, Santa Cruz. Utilizing a background in the computer game industry, he led a course in game design for the web at UCLA and has been working with data driven projects as a designer, artist and researcher.

Aaron Koblin's work

Aaron Koblin © Design|Media Arts, UCLA

Personal Branding, David Armano, Critical Mass

by R27 CREATIVELAB

"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."


Watch Personal Branding, David Armano, Critical Mass in News Online, Webisodes, and Game Videos  |  View More Free Videos Online at Veoh.com

Thanks to mayhemstudios.com

History of the internet

by R27 CREATIVELAB on Wednesday, 7 January 2009

"History of the internet" is an animated documentary explaining the inventions from time-sharing to file-sharing, from arpanet to internet. The history is told with help of the PICOL icons, which are also a part of my diploma. The icons are soon available for free on picol.org




Director & Animator – Melih Bilgil
Voice over – Steve Taylor
Music – Telekaster
Translation – Karla Vesenmayer
Scientific Managment – Prof. Philipp Pape
Thanks to – Barbara Bittmann, Johannes Schatz

References
Mercedes Bunz
Vom Speichern zum Verteilen: Die Geschichte des Internet
ISOC
Computer Networks - The Heralds Of Resource Sharing (Arpanet, 1972)

Inspiration
Otto Neurath and Gerd Arntz, who created ISOTYPE
see also www.vknn.at/neurath

© Melih Bilgil