Adidas Set To Launch $1 Shoe In India

by R27 CREATIVELAB on Tuesday, 22 November 2011


German sports apparel manufacturer Adidas is taking a bold step in bringing its shoes to the people of India, known for their high growth and sheer volume. Adidas CEO, Herbert Hainer, has recently announced that the company is slated to launch a shoe that costs one dollar a pair, or roughly 52 Indian rupees.

via PSFK:

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