Paula Scher—A Woman of Identities | R27.CREATIVELAB / Graphic Design & Visual Communications

by R27 CREATIVELAB on Wednesday, 23 April 2014

aula
Scher, the principal of international consultancy Pentagram, has been
at the forefront of graphic design for four decades. Iconic, smart, and
accessible, her images have entered into the American vernacular. Scher
has developed visual identities and branding systems for well-known
clients including Microsoft, Coca-Cola, the Museum of Modern Art, and
the Public Theater, just to name a few.

Gestalten.tv sits down with Paula Scher for a far-reaching discussion
as she shares wisdom on strategic thinking, creative process and
visions of branding and identity design.

- See more at: http://www.r27.co.uk/2014/04/23/paula-scher-a-woman-of-identities/#sthash.a4T96Spv.dpuf
Paula Scher—A Woman of Identities | R27.CREATIVELAB / Graphic Design & Visual Communications



Look over the watchmakers’ shoulders | R27.CREATIVELAB / Graphic Design & Visual Communications

by R27 CREATIVELAB on Thursday, 10 April 2014

Plenty
of tradition and handcraft—combined with high-tech, where it
outperforms handcraft: That is NOMOS Glashütte. All our movements are
built in-house and by ourselves in Glashütte. This also applies to our
watches—Tangente, Orion, Zürich and all the other models—many of which
are already considered classics. You can find out how we do this by
visiting us in Glashütte and taking a tour. In the meantime, this short
film can give you a first impression of what we do. - See more at:
http://www.r27.co.uk/2014/04/10/look-over-the-watchmakers-shoulders/#sthash.y4etRan5.dpuf
Look over the watchmakers’ shoulders 



Plenty
of tradition and handcraft—combined with high-tech, where it
outperforms handcraft: That is NOMOS Glashütte. All our movements are
built in-house and by ourselves in Glashütte. This also applies to our
watches—Tangente, Orion, Zürich and all the other models—many of which
are already considered classics. You can find out how we do this by
visiting us in Glashütte and taking a tour. In the meantime, this short
film can give you a first impression of what we do. - See more at:
http://www.r27.co.uk/2014/04/10/look-over-the-watchmakers-shoulders/#sthash.y4etRan5.dpuf
Plenty
of tradition and handcraft—combined with high-tech, where it
outperforms handcraft: That is NOMOS Glashütte. All our movements are
built in-house and by ourselves in Glashütte. This also applies to our
watches—Tangente, Orion, Zürich and all the other models—many of which
are already considered classics. You can find out how we do this by
visiting us in Glashütte and taking a tour. In the meantime, this short
film can give you a first impression of what we do. - See more at:
http://www.r27.co.uk/2014/04/10/look-over-the-watchmakers-shoulders/#sthash.y4etRan5.dpuf
Plenty
of tradition and handcraft—combined with high-tech, where it
outperforms handcraft: That is NOMOS Glashütte. All our movements are
built in-house and by ourselves in Glashütte. This also applies to our
watches—Tangente, Orion, Zürich and all the other models—many of which
are already considered classics. You can find out how we do this by
visiting us in Glashütte and taking a tour. In the meantime, this short
film can give you a first impression of what we do. - See more at:
http://www.r27.co.uk/2014/04/10/look-over-the-watchmakers-shoulders/#sthash.y4etRan5.dpuf


Idents for the American TV channel Science by Dvein | R27.CREATIVELAB / Graphic Design & Visual Communications

by R27 CREATIVELAB on Wednesday, 12 June 2013

Idents for the American TV channel Science by Dvein | R27.CREATIVELAB / Graphic Design & Visual Communications

Our aim was to showcase the Science living and breathing in the world,something that is all around you or something that even finds you where you don’t expect it, something full of mystery and of vibrancy and of questions. We focused on Science-based stuff that we find visually inspiring: from seaweeds, salt deserts, embryos, insects and veins to rusted chassis, lava lamps or greenhouses… - See more at: http://www.r27.co.uk/2013/06/12/idents-for-the-american-tv-channel-science-by-dvein/#sthash.j1npkr8S.dpuf
Our aim was to showcase the Science living and breathing in the world,something that is all around you or something that even finds you where you don’t expect it, something full of mystery and of vibrancy and of questions. We focused on Science-based stuff that we find visually inspiring: from seaweeds, salt deserts, embryos, insects and veins to rusted chassis, lava lamps or greenhouses… - See more at: http://www.r27.co.uk/2013/06/12/idents-for-the-american-tv-channel-science-by-dvein/#sthash.j1npkr8S.dpuf

Julia Hoffmann – Disclosing MoMA’s Identity | R27.CREATIVELAB

by R27 CREATIVELAB on Wednesday, 27 March 2013

“With great power, comes great responsibility.” As the Creative Director of Advertising and Graphic Design at MoMA in New York, Julia Hoffmann leads a creative team that designs and implements the institution’s powerful visual communications. While Julia was hosting a workshop with us, Gestalten.tv took the opportunity to speak with Julia and bring you insights into her works with Tim Burton, her views on visitors’ hidden creativity, and her “ego-less” approach to making art shine like a star.

OFFF 2013 Cincinnati Opening Titles | R27.CREATIVELAB

by R27 CREATIVELAB on Wednesday, 20 March 2013

Offf Festival has been a multicultural design conference event for years. From the beginning, I wanted to explore a different approach. Titles was executed with diverse ranges of techniques to underline sub-context, gathering different imagination, disciplines, mediums and artists.

Used techniques vary from computer graphics to live action, macro photography to photocopy art. One single concept unifies the variation. It is the simplicity. In contrast with the strong imagery typography plays a subtle role, placed in the centre with only two weight variations of a geometric typeface.

NikeFuel Station at Boxpark | R27.CREATIVELAB

by R27 CREATIVELAB

Nike’s global creative director Andy Walker gives us a tour of the new NikeFuel Station at Boxpark in east London in this interview that we filmed for the sports brand. The store combines digital technology with physical retail, including a wall that changes colour in order to chart the presence of a human body, digital avatars in place of mannequins and augmented-reality display systems to showcase product features.