R27.CREATIVELAB / Blogspot

Adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you'll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we'll launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th at http://www.adidas.com/originals

A vlog by Leigh Caraccioli demonstrating a simple photo edit using the Totally Rad Actions.

Notice to subtle enhancements around the eyes...

BEFORE

AFTER



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For inspiration only... simple use of tones and minimal colours







VIEW PORTFOLIO

By Stephen Reedy & Zerofriends Films

From Director Stephen Reedy & Zerofriends Films and inspired by the artwork of illustrator Alex Pardee comes the second in a series of visually stunning, creative and very bloody shirts... errr, I mean SHORTS. Bloodbath's claustrophobic and (literally) messy 60 seconds might even make you thirsty. Enjoy. And be sure to visit zerofriends.com for some bloody fun that you can even WEAR:)



Writer/Director: Stephen Reedy for Zerofriends.com
Director of Photography: Chris Saul
Editor & Colorist: Jenn Horvath
Music: The Bran Flakes (www.TheBranFlakes.com)
Mutant: Nic Aragon
Announcer: Josh Petersdorf & Rich Arenas
Sound: Stephen Reedy & Rich Arenas
Camera Courtesy Lawrence Johnson, Lab 201

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Drive Around The World is a game based on the philosophy that any given person is connected to the rest of the world's population by only six degrees of separation. The social experiment encourages people to get in touch with Facebook contacts to virtually drive around the world in 80 days. Participants will drive the C30 DRIVe for 1.333 KM - the distance the car can cover on one tank of fuel - before passing it on to a Facebook friend.



The trailer is directed for Euro RSCG 4D for the launch of the Facebook game. The trailer illustrates the Volvo C30 in an adventurous trip around the world where it passes from friend to friend. During the trip the car passes several landmarks in a hand sketch animation style. Some live footage is integrated to highlight the car.

The 3 animated sequences we lamoustache.ca completed for the feature documentary H2oil



The 3 animated sequences we lamoustache.ca completed for the feature documentary H2oil

Animation Direction: Dale Hayward & Sylvie Trouvé ostrichindustries.blogspot.com
Illustrations: James Braithwaite thebathwater.com
Sound: Daniel Legace
Produced: Loaded Pictures loadedpictures.ca

I've known these guys since around the early 90's and besides being very friendly (tea and cookies every time I go round) they are also very professional, honest and on your side from day one, travelling abroad to achieve the best results for their clients.

4Thought began in 1999 and since then have achieved some remarkable productions for their clients. The variety and breadth of work has shown an astounding dedication to visual communication and a commitment to levels of creativity rarely seen in the corporate arena.

They strive to produce videos’ that are informative, memorable, impactful and unique. We do this in the most cost effective ways available. With 10 years experience in video, 14 years experience teaching graphic design and a lifetime in music & audio production, we feel our credentials are well placed in the world of video production.

4Thought operate both Mac & PC computers using Final Cut Pro and Edius Pro 5 respectively. More recently the addition of Adobe After Effects has enabled the production of seamless multi-screen masterpieces as well as high quality motion graphics. More detailed information on our work is available in the Case Studies section of this web site.

Main site: 4thought.com







The services 4Thought offer:

VIDEO PRODUCTION
• Creative Development & Storyboarding
• Script Writing
• Directing
• Camera Crews
• Sound Recording
• Post Production
• Motion Graphics
• 3D animation
• Project Management
• Travel & Logistics

MULTIMEDIA PRODUCTION
• DVD Authoring
• Graphic Design
• Music Recording & Editing
• Director Authoring
• CD/DVD Duplication
• PowerPoint Presentation Creation & Formatting

FACILITIES
We can provide up to a 4 camera shoot from in-house resources, using professional quality 3 CCD MiniDV cameras. Our standard equipment includes;
• Professional MiniDV Cameras
• Manfrotto Tripods
• 6ft Mini Jib
• Laniaro Lighting
• 2 Editing Suites + Mobile Editing (Mac & PC available)
• Mobile 24 track Audio Recording
• Microphones & Cables
• Portable Chroma Key Backdrop (8ft x 6ft)

Main site: 4thought.com

Have a look at jamjamesalliban.wordpress.com for more info.

If you are interested in purchasing an AR business card or any other AR application, email me at me@jamesalliban.co.uk

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Augmented Reality E Sting



This is our submission for the e4 Sting competition - e4.com/estings/

Here are the team members and their contribution:

Me - Flash development
Lee Daley - 3D
Juliet Lall - Illustration
Rakesh Mistry - Video production

More info here: jamesalliban.wordpress.com

The Guggenheim: Frank Lloyd Wright and the Making of the Modern Museum is the definitive chronicle of the creation of the iconic building, the final project of its renowned architect. Designed by Abbott Miller, who has a long-standing relationship with the museum, the book has been published to commemorate the Guggenheim’s 50th anniversary and is a companion volume to Frank Lloyd Wright: From Within Outward, the blockbuster exhibition that became the museum’s most popular show ever during its run in New York this summer. (The exhibition has now traveled to the Guggenheim Museum Bilbao, where it opened last week.) Miller describes the project as the ultimate souvenir book, and it has been designed to captivate architectural aficionados and casual visitors alike.

Read full story by clicking here

The story of the girl, the studio and the vision behind the work...

Words from Chris Rossi. "Ever since I was introduced to it in a small yet wonderful studio in Florence, Italy while studying abroad more than seventeen years ago, metalsmithing has been an artform that has been dear to my heart.

Five years ago, I found my way back to the metalsmithing studio. It serves as a creative respit from the stresses and deadlines of the corporate design world. The pieces you see in redspark studio are the fruit of this ever-growing escape.

Limited edition, hand fabricated, custom jewelry and metalwork, inspired by the elegance of modern lines and organic forms.

Their purpose: to spark a smile, to reflect the warm light of the sun and the beauty of the person wearing them."

VIEW THE FULL RANGE AT: redsparkstudio.com

muiye.com/skhizein/SKHIZEIN.html

Skhizein - the collector's DVD !

A limited edition (500 copies), the DVD contains the short film « Skhizein » (13’04) and a « making-of » in which Jérémy Clapin and Stéphane Piera discuss how the film came about, and unveil many of the technical and artistic aspects of portraying Henry and his slightly displaced universe.
darkprince.fr/Skhizein_DVD/indexEngland.html

Extract from a great post on designinformer.com

I love beautiful things. There’s very little in the world that takes my breath away quite like an object that was lovingly crafted, built with care and passion, and presented with the sort of pride that befits a marvelously well-made item.

That which is beautiful is increasingly difficult to come by in a world where a premium is placed on speed, and things are made to be disposable. We often sacrifice real craftsmanship at the altar of expediency. While we are still capable of recognizing the value of something that has been expertly constructed, we often choose the cheap and easy option instead.

For years, I shaved my face with a disposable razor. It did the job just fine. It was straightforward and easy. It even looked flashy. And every few weeks I’d pop off the disposable end, throw it away, and replace it with a ridiculously expensive new cartridge. I blew hundreds of dollars on razor cartridges over the years. And I never got shaves that I felt were perfect.

About two years ago, I switched over to a beautifully crafted and expertly honed straight razor. I bought a hand-made heirloom razor strop, an excellent badger-hair brush, and some high-quality shave cream. I’ve never had better shaves in my life. The process has changed from an occasional annoyance, to a pleasurable ritual. I have tools that I will have for the rest of my life. Tools that will, likely, outlive me. They work better than my old tools. And, in the long run, they’re cheaper than my old disposables.

The difference in the level of craftsmanship between my old disposable razor and my new straight razor is vast. There is a significant and noticeable difference between cheap, mass-produced products, and hand-crafted, carefully detailed ones.

The standard line in this industry is that most clients don’t really know the difference between good design and great design. While that may be true, I contend that it is always possible to detect the hand of a dedicated artisan in her creations. To that end, I want to examine what we as designers can do to bring quality craftsmanship to our work.

Read the full article and comments at source by clicking here.

The QR Code takes over a building's facade.



N Building is a commercial structure located near Tachikawa station amidst a shopping district. Being a commercial building signs or billboards are typically attached to its facade which we feel undermines the structures' identity. As a solution we thought to use a QR Code as the facade itself. By reading the QR Code with your mobile device you will be taken to a site which includes up to date shop information. In this manner we envision a cityscape unhindered by ubiquitous signage and also an improvement to the quality and accuracy of the information itself.

December 15th, 2009 we held an opening which included the limited release of an iPhone application made specifically for N Building. If a QR Code is static, what could we do with a dynamic device like the iPhone? Our proposed vision of the future is one where the facade of the building disappears, showing those inside who want to be seen. As you press on the characters their comments made on online appear in speech bubbles. You can also browse shop information, make reservations and download coupons. Rather than broadly tagging, we display information specific to the building in a manner in which the virtual (iPhone) serves to enhance the physical (N Building). Our goal is to provide an incentive to visit the space and a virtual connection to space without necessarily being present.

The Balance is a visual representation of two opposite audio waves.



Credits:

Director: Rimantas Lukavicius
CGI: Rimantas Lukavicius
Sound design: Andrius Rugevicius
Year of completion: 2009

korb.lt

A cracking music video



Credits:

Music title: MARIO BASANOV & VIDIS feat JAZZU - I'll be gone
Director: Rimantas Lukavicius
CGI: Rimantas Lukavicius
Producers: Martynas Mickenas, Arunas Matacius
Production Company: RGB
Inspired by SOBIESKI
Year of completion: 2008

by Korb

I've created another 19 absolutely pointless wallpapers for the iPhone and iTouch. Let me know what you think.... I'll be creating more in the coming months....

Download the entire collection of 19 images by clicking here or individually you can of course click on the image itself, the choice is yours... Happy wallpapering!!!

You may also be interested in: 30 Free iPhone Wallpapers by R27





















Happy wallpapering!!!
All images are protected via Creative Commons.org