Showing posts with label Advertising. Show all posts

BBC Wimbledon 2012 Typographic Promo

by R27 CREATIVELAB on Wednesday, 20 June 2012

Promo campaign created by Red Bee Media for BBC Sport to promote Wimbledon 2012.

Creative Head: Joe Lee
Design / Post: Mainframe
Editor: Ray Stevens

Creative Review - D&AD 50: Pregnant Man, 1970

by R27 CREATIVELAB on Monday, 30 January 2012

Media_httpwwwcreative_zifve

o mark its 50th birthday, D&AD is delving into its archive to highlight significant pieces of work that have featured in the awards. We will be publishing one a week. This time, we have a press ad from 1970 that established the reputation of an ambitious new agency on London's Charlotte Street

Copy Cats, 1915

by R27 CREATIVELAB on Tuesday, 8 November 2011

Media_httpimprintprin_fcnub

EXTRACT FROM ARTICLE:

For a dozen years I contributed a small feature in each issue of Print called "Separated At Birth." The concept was simple: To reveal (or call out, if you prefer) design and designers who were (knowingly or not) overly influenced or had decidedly copied another person's design or illustration. Similarly, Mirko Ilic frequently posts on Imprint examples of commonly repeated design tropes and cliches (often found in movie posters). Together we authored Icons of Graphic Design and Anatomy of Design, each addressing how repetitive visual language fosters look-a-like results. Copy cats prevail in every art form, but in graphic design they seem to take extra liberties. And this is not a contemporary phenom.

Read more: Copy Cats, 1915 — Imprint-The Online Community for Graphic Designers
For great design products, visit our online store: MyDesignShop.com

Brain: Left/Right - Ad by Mercedes Benz.

by R27 CREATIVELAB on Friday, 1 July 2011

The making of a Coca-Cola neon sign, 1954

by R27 CREATIVELAB

In this issue of CR, I talk to Coca-Cola archivist, Ted Ryan, about the history of the brand's 125 year-old identity, explored in a new show at the Design Museum. One of the highlights of the display is a book documenting the design and build of their first neon sign for Piccadilly Circus, in 1954...

via http://www.creativereview.co.uk/cr-blog/2011/june/coca-cola-neon-sign-piccadilly-circus

 

 

Samsung Galaxy SII – Unleash Your Fingers

by R27 CREATIVELAB on Thursday, 30 June 2011

For the launch of the Galaxy SII in France, Samsung brought JayFunk, the internet Finger Tutting phenomenon, from Los Angeles to Paris to deliver an incredible and surprising choreography.

See the video at: www.r27.co.uk

The Greatest Movie Ever Sold: Morgan Spurlock

by R27 CREATIVELAB on Wednesday, 26 January 2011



Screened at Sundance, Director Morgan Spurlock's latest movie all about how branded content really does have a big part to play.

Bookmark and Share

Sci Fi Spot - Life in 2050 Ident

by R27 CREATIVELAB on Friday, 16 April 2010

With tv spots like these it almost makes it worth watching the programmes that interrupt them!

Actual spot footage at the end.









Created by FutureDeluxe / futuredeluxe.co.uk
Programming - Matt Pearson / zenbullets.com
Audio - Harmonic 313 / Quadrant 3
Courtesy of Warp Records / warp.net

Created for the London Sci-Fi Film Festival / Life in 2050 Exhibition / Curated by Stuart Tolley of Transmission.



Bookmark and Share

BMW Poster Campaign

by R27 CREATIVELAB on Monday, 15 March 2010

You can describe anything. Except driving pleasure or so BMW thinks... Its not a new idea but executed very well.

BMW Bridge

BMW: City

BMW: Country

BMW: Zebra Crossing

Advertising Agency: MAB, Berlin, Germany

Creative Directors: Nils Haseborg, Sven Sorgatz, Christian Jakimowitsch
Art Director: Michael Janke
Copywriter: Ilja Schmuschkowitsch
Illustrators: Alexander Tibelius, Jutta Kuss



Bookmark and Share

Vodafone zoo zoo ads

by R27 CREATIVELAB on Monday, 8 March 2010

Delightful characters created to portray the many uses of the service, very enchanting shorts. I would love to see these over here in the UK. As the ads roll on and there are many of them the little "people" grow on you as much as their language. Excellent, amusing, informative and memorable.... love the laugh used throughout.



Six months ago, Vodafone briefed its agency, Ogilvy India, to create uncommon characters a common thread to link the ads in the campaign together. Rajiv Rao, executive creative director, South Asia, Ogilvy India, tells afaqs! that the only starting point for the team was that the character had to be simple to a stupefying level. And thus, the Zoozoo was born.

No, they arent animated characters. They are human beings who were made to wear body suits. The design of the characters is such that one gets fooled into thinking it is animation, shrugs Rao, which was indeed the very illusion that had to be created. In a sense, it is live animation! he quips, referring to the fact that it was all shot live.

Prakash Varma, ad filmmaker, Nirvana Films, has directed the commercials, and reveals that the Zoozoos were a big challenge to create. The practical aspects of how they will move, talk, gesticulate and emote were very important. Essentially, costume design and artwork were crucial elements.



Bookmark and Share

Frito-Lay: Time for a takeover

by R27 CREATIVELAB on Tuesday, 2 March 2010

Talk about making something your own, the brand throws some of its spices all over the screen and has a lot of fun while doing it!!!

Go to Main Site and see what they've done to the Vimeo landing page!!!








Go to Main Site



Bookmark and Share

Men & Women the Dodge Charger Commercial

by R27 CREATIVELAB on Saturday, 20 February 2010

I thought when you create an advert for any product one of the goals is to make sure there is no room for argument. As much as it saddens me the arguments from the male perspective seem weak. Many men do that and more, so?

A weak reason to get the car you really want..... Any thoughts?

The engine does sound nice though.... : )

You've sacrificed a lot, but surely there is a limit to your chivalry. Drive the car you want to drive.



Women have their say about that Superbowl Dodge Charger ad.





Bookmark and Share

O2-doodle

by R27 CREATIVELAB on Friday, 5 February 2010

directed by Edouard Salier for a commercial for o2 germany





Bookmark and Share

Adland - Circle Creative & coy-com.com

by R27 CREATIVELAB on Tuesday, 2 February 2010

Adland the movie for Circle Creative. How many adverts can you spot within the video? For more information on the show reel you can contact http://www.coy-com.com





Bookmark and Share