Showing posts with label Communication. Show all posts

Photo gallery: Apple’s iPhone 5 in all its glory

by R27 CREATIVELAB on Tuesday, 25 September 2012

One of the iPhone 5′s best qualities is its stunning design. Sure, it’s reminiscent of its predecessors, but the attention to detail that went into Apple’s latest smartphone is unprecedented. 

source thetechblock.com

Meet Mee ! - UK's 4G Mobile Network | Fibre Broadband | EE

by R27 CREATIVELAB on Tuesday, 11 September 2012

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UK's 4G Mobile Network | Fibre Broadband | EE

Why Subtle Typographic Choices Make All The Difference

by R27 CREATIVELAB on Wednesday, 20 June 2012

Media_httpmediasmashi_glhcg

A strong understanding of how designers control meaning is essential for anyone interested in graphic design or typography. In a previous article, we discussed how sophisticated and complex visual and verbal language can get, examining instances that show how type can be used to effectively take control of meaning.
In this article, we’ll look at the reasons why subtle typographic changes can create considerable effect. We’ll refer to one or two linguistic and semiotic examples, as well as design case studies, to get to grips with why subtle changes can make all the difference.
Let’s consider a couple of simple sentences: “The boy walks a dog” and “The boy walks the dog.” The meanings are significantly different simply by the change of one small word. “A dog” is any old dog, while “the dog” is one we know and recognize. Similarly, small changes in typography can fundamentally alter impact and interpretation. For example, type size can be increased, the weight or font can be changed, and positioning within a frame altered; with each alteration, the meaning also changes. An authoritative, urgent, big, bold “STOP” suddenly becomes more lighthearted and less weighty and might even come across as teasing when rendered as “Oh, stop, stop it! I like it!”

Read more at the link above

Poopoo Strategy

by R27 CREATIVELAB

So far we have been doing design without any thinking at all. Our work had no purpose and no direction, it just miraculously materialised. Things have changed. Now we also offer STRATEGY (!!!) to our clients. We wear nice clean shirts and talk a lot, using all the latest marketing buzzwords (don't worry if you don't understand them, we don't understand them either).

via minddesign.co.uk

AT&T Archives: Robot

by R27 CREATIVELAB on Wednesday, 25 January 2012

Jim Henson made this film in 1963 for The Bell System. Specifically, it was made for an elite seminar given for business owners, on the then-brand-new topic — Data Communications. The seminar itself involved a lot of films and multimedia presentations, and took place in Chicago. A lengthy description of the planning of the Bell Data Communications Seminar — sans a mention of the Henson involvement — is on the blog of Inpro co-founder Jack Byrne. It later was renamed the Bell Business Communications Seminar.

The organizers of the seminar, Inpro, actually set the tone for the film in a three-page memo from one of Inpro's principals, Ted Mills to Henson. Mills outlined the nascent, but growing relationship between man and machine: a relationship not without tension and resentment: "He [the robot] is sure that All Men Basically Want to Play Golf, and not run businesses — if he can do it better." (Mills also later designed the ride for the Bell System at the 1964 World's Fair.) Henson's execution is not only true to Mills' vision, but he also puts his own unique, irreverent spin on the material.

The robot narrator used in this film had previously starred in a skit for a food fair in Germany (video is silent), in 1961. It also may be the same robot that appeared on the Mike Douglas Show in 1966. Henson created a different — but similar — robot for the SKF Industries pavilion at the 1964 World's Fair.

This film was found in the AT&T Archives. Thanks go to Karen Falk of the Henson Archives for providing help and supporting documentation to prove that it was, indeed, a Henson production..

Footage courtesy of AT&T Archives and History Center, Warren, NJ

Helvetica - PERIOD

by R27 CREATIVELAB on Tuesday, 24 January 2012

Vodafone RED Box: No need for Jedi training #vodafone #yodafone

by R27 CREATIVELAB

New Vodafone UK TV ad featuring Jedi Master Yoda. The ad focuses on RED Box, a service that automatically transfers contacts and content from your old phone to your new one. Yoda tries to use his power to help a couple with the daunting task of transferring numbers to the husband's new smartphone, but, he soon realises that the Force is not needed, as Vodafone's new RED Box service has already solved the problem.

The TV spot has been produced by a team at Lucasfilm's renowned San Francisco-based visual effects facility ILM (Industrial Light & Magic), with Tom Kane voicing Yoda's CGI character.

Media surfaces: Incidental Media

by R27 CREATIVELAB on Thursday, 30 June 2011

 

This is the first of two video sketches illustrating some of the ideas and principles behind Dentsu London's communications strategy Making Future Magic bit.ly/​makingfuturemagic_phil 

Here, media includes messages from friends and social services, like Foursquare or Twitter, and also more functional messages from companies or services like banks or airlines alongside large traditional big 'M' Media (like broadcast or news publishing).

The second sketch "The Journey", looks at train travel. You can see it here vimeo.com/​16423237

This is part of a collaboration between Dentsu London and BERG. You can read more about both films at Dentsu London's blog bit.ly/​mediasurfaces and on BERG's blog here bit.ly/​incidentalmedia and here bit.ly/​thejourney_ms 

This film is under a Creative Commons 3.0 license, which means you're free to share or use any of the ideas in it, with proper attribution to Dentsu London and BERG creativecommons.org/​licenses/​by/​3.0/​

Airline Branding – Taking it to a New Altitude!

by R27 CREATIVELAB on Thursday, 2 December 2010

With airline branding over the years becoming increasingly more prominent such as underbelly’s being completely painted in the airline’s corporate colour enabling visibility of the brand cruising at 20,000 ft, to entire aircraft bodies being painted for one off sponsorship deals, the Kulula marketing department and their brand agency were definitely thinking outside the box when they came up with this livery on one of their Boeing 737‘s.

Read more via trulydeeply.com.au




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How Not to Get a Job!

by R27 CREATIVELAB on Monday, 1 November 2010


Image courtesy of Thinkstock

A week ago now I got a call amongst the numerous ping of new email and every other bleep beep that goes on in the studio. The entire conversation lasted only a few seconds...

Ring Ring...

Me: Hello R27
Caller: Got any jobs going?
Me: Not at present ca,
- and before I had time to say anything else
Caller: Cheers Mate.

Dead tone......

Now I don't know if this was a joke, if it was fair play. However if it wasn't I hope you're reading this...

I'm not your mate and I don't care to be, I could have been your future employer for all you know.

How about you introduce yourself by telling me your name, what you do and what kind of work you're looking for and then waiting for me to ask you something in return. Even if there wasn't a suitable position/opening for you now they may be next month. So you could have told me what you were interested in, left your details with me and/or emailed your details over with your CV. At least I could if I wanted to, get in touch with you again. What you left behind was an anonymous memory of a call without making a connection, maybe it's best I don't know who you are... You sounded like you were in your 20s so you do have time to change, please do so quickly!


Is it just me or am I asking for too much?

Whatever area of employment you're looking for manners and communication skills go a long way. It's what we hear or see before we've even met that can make a difference and it won't be found in your portfolio.

Don't forget to focus on your basic skills.... creating great designs is only half of your job for the most part it's about communicating, negotiating, building relationships that have a chance of lasting and leaving crumbs that someone will hopefully want to follow.

Your thoughts?
Any similar experiences?

Please tell me this doesn't happen too often and restore my faith in people....

: (


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Dark Patterns: Designing on the Dark side

by R27 CREATIVELAB on Thursday, 23 September 2010

This pattern library is dedicated to Dark Patterns: user interfaces that have been designed to trick users into doing things they wouldn’t otherwise have done.

Normally when you think of “bad design”, you think of laziness or mistakes. These are known as design anti-patterns. Dark Patterns are different – they are not mistakes, they are carefully crafted with a solid understanding of human psychology, and they do not have the user’s interests in mind.



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Transportation: Infographics

by R27 CREATIVELAB on Friday, 16 July 2010

I have to say I find subway maps fascinating, simplifying such a complex network of routes to a point where a passerby is able to understand them, whether local or a traveller in the country just for a short time is quite an achievement. Although they have a similar overall approach, they still manage to hold on to their own identity. Have a look at the examples below and view more at webdesignerdepot.com.

You may also be interested in:
Underground Underskin: A look beneath the skin if it was laid out in the form of a subway map.
London Underground (Tube) Map - Design Classics: The change from a map to a diagram.

Amsterdam, Netherlands


Atlanta, United States


Buenos Aries, Argentina


Delhi, India


See more at: webdesignerdepot.com

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Underground Underskin

by R27 CREATIVELAB on Wednesday, 26 May 2010

It might be easier to understand whats going on beneath the skin if it was laid out in the form of something we see everyday.

Sam Loman a Dutch designer & illustrator has done just this.



Click on the image to view a larger version.

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Unveiling the Sixth Sense

by R27 CREATIVELAB on Monday, 10 May 2010

Pattie Maes & Pranav Mistry: Unveiling the "Sixth Sense," game-changing wearable tech HD



This demo -- from Pattie Maes' lab at MIT, spearheaded by Pranav Mistry -- was the buzz of TED. It's a wearable device with a projector that paves the way for profound interaction with our environment. Imagine "Minority Report" and then some.

About Pattie Maes
At the MIT Media Lab's new Fluid Interfaces Group, Pattie Maes researches the tools we use to work with information and connect with one another.

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Google Liquid Galaxy live demo at TED

by R27 CREATIVELAB on Monday, 8 March 2010

Google's Liquid Galaxy is engineer Jason Holt's 20% time project, a wraparound view of 8 LCD screens providing a truly immersive experience of Google Earth and Street View.

Amazing views of structures and landscapes!!





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Nexus One: The Story - Episode 1-5

by R27 CREATIVELAB on Wednesday, 17 February 2010

Nexus One: The Story. A series of short films documenting the making of Nexus One. Episode 1: Concept & Design



Nexus One: The Story - Episode 2: Display & 3D Framework



Nexus One: The Story - Episode 3: Testing



Nexus One: The Story - Episode 4: Manufacturing



Nexus One: The Story - Episode 5: Day One





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Augmented Reality Business Card and E4 Sting

by R27 CREATIVELAB on Tuesday, 19 January 2010



Have a look at jamjamesalliban.wordpress.com for more info.

If you are interested in purchasing an AR business card or any other AR application, email me at me@jamesalliban.co.uk

-----------------

Augmented Reality E Sting



This is our submission for the e4 Sting competition - e4.com/estings/

Here are the team members and their contribution:

Me - Flash development
Lee Daley - 3D
Juliet Lall - Illustration
Rakesh Mistry - Video production

More info here: jamesalliban.wordpress.com



Principles of Great Design: Craftsmanship

by R27 CREATIVELAB on Saturday, 16 January 2010

Extract from a great post on designinformer.com

I love beautiful things. There’s very little in the world that takes my breath away quite like an object that was lovingly crafted, built with care and passion, and presented with the sort of pride that befits a marvelously well-made item.

That which is beautiful is increasingly difficult to come by in a world where a premium is placed on speed, and things are made to be disposable. We often sacrifice real craftsmanship at the altar of expediency. While we are still capable of recognizing the value of something that has been expertly constructed, we often choose the cheap and easy option instead.

For years, I shaved my face with a disposable razor. It did the job just fine. It was straightforward and easy. It even looked flashy. And every few weeks I’d pop off the disposable end, throw it away, and replace it with a ridiculously expensive new cartridge. I blew hundreds of dollars on razor cartridges over the years. And I never got shaves that I felt were perfect.

About two years ago, I switched over to a beautifully crafted and expertly honed straight razor. I bought a hand-made heirloom razor strop, an excellent badger-hair brush, and some high-quality shave cream. I’ve never had better shaves in my life. The process has changed from an occasional annoyance, to a pleasurable ritual. I have tools that I will have for the rest of my life. Tools that will, likely, outlive me. They work better than my old tools. And, in the long run, they’re cheaper than my old disposables.

The difference in the level of craftsmanship between my old disposable razor and my new straight razor is vast. There is a significant and noticeable difference between cheap, mass-produced products, and hand-crafted, carefully detailed ones.

The standard line in this industry is that most clients don’t really know the difference between good design and great design. While that may be true, I contend that it is always possible to detect the hand of a dedicated artisan in her creations. To that end, I want to examine what we as designers can do to bring quality craftsmanship to our work.

Read the full article and comments at source by clicking here.