Showing posts with label Visual Language. Show all posts

NikeFuel Station at Boxpark | R27.CREATIVELAB

by R27 CREATIVELAB on Wednesday, 20 March 2013

Nike’s global creative director Andy Walker gives us a tour of the new NikeFuel Station at Boxpark in east London in this interview that we filmed for the sports brand. The store combines digital technology with physical retail, including a wall that changes colour in order to chart the presence of a human body, digital avatars in place of mannequins and augmented-reality display systems to showcase product features.

Markham Nolan: How to separate fact and fiction online

by R27 CREATIVELAB on Sunday, 16 December 2012

By the end of this talk, there will be 864 more hours of video on YouTube and 2.5 million more photos on Facebook and Instagram. So how do we sort through the deluge? At the TEDSalon in London, Markham Nolan shares the investigative techniques he and his team use to verify information in real-time, to let you know if that Statue of Liberty image has been doctored or if that video leaked from Syria is legitimate.

The managing editor of Storyful.com, Markham Nolan has watched journalism evolve from the pursuit of finding facts to the act of verifying those floating in the ether.

5º Congreso de tipografía / 5th International Congress of Typography

by R27 CREATIVELAB on Tuesday, 18 September 2012

In order to present the speakers in the 5th International Congress of Typography a short piece of film was made for each one of them.

This video is a full recap of the 8 different pieces.

We wanted to translate their claim “Más allá de la tinta” (Beyond the ink), showing the contrast between the new use of typography and an old fashioned and physical world: Floating digital lead types in the old environment of a typographer’s workshop, fill with his vintage machines and tools.

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Credits
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Client: Congreso internacional de tipografía de Valencia
Directed by Fake Studio ( Joan Moreno | Marc Molina )
Art Direction: Fake Studio
3D Animation: Fake Studio
Production Design: Juanjo Garzo & Vane Ordoñez
D.O.P.: Román Martinez Debujo
Sound Design: Joan Moreno
Editing: Marc Molina
Producer: Sonia Figuera

Thanks to Jesus Morentín & BunkerType.com

In order to present the speakers in the 5th International Congress of Typography a short piece of film was made for each one of them.

This video is a full recap of the 8 different pieces.