With airline branding over the years becoming increasingly more prominent such as underbelly’s being completely painted in the airline’s corporate colour enabling visibility of the brand cruising at 20,000 ft, to entire aircraft bodies being painted for one off sponsorship deals, the Kulula marketing department and their brand agency were definitely thinking outside the box when they came up with this livery on one of their Boeing 737‘s.
Read more via trulydeeply.com.au
- 4 comments • Category: Branding, Communication, Design Process
- Share on Twitter, Facebook, Delicious, Digg, Reddit
4 comments
Optimum utilization of the Aircraft, Airlines will make decent money with these Advertisements.
by Tampa Design Guy on 08/12/2010, 10:11. #
Indeed it will, but maybe thats when this idea will go downhill, can you imagine Hotel Logos, Taxi Firms and maybe even QR codes : )
Tyres by Firestone...... can't wait
by R27 CREATIVELAB on 08/12/2010, 11:26. #
hahahah BLACK BOX ( which is actually orange ) nice branding !
by East Java Adventure on 12/12/2011, 05:16. #
: )
by R27 CREATIVELAB on 12/12/2011, 07:52. #