You can describe anything. Except driving pleasure or so BMW thinks... Its not a new idea but executed very well.
BMW Bridge
BMW: City
BMW: Country
BMW: Zebra Crossing
Advertising Agency: MAB, Berlin, Germany
Creative Directors: Nils Haseborg, Sven Sorgatz, Christian Jakimowitsch
Art Director: Michael Janke
Copywriter: Ilja Schmuschkowitsch
Illustrators: Alexander Tibelius, Jutta Kuss
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