Hovis: Go On Lad

by R27 CREATIVELAB on Monday, 22 September 2008

This is only here as tribute to childhood memories... a trip down memory lane.

Agency: MCBD | Client: Hovis

Despite a raft of contenders, one ad stands head and shoulders above the competition this week.

Bread brand, Hovis, has launched a new advert, filmed on an epic scale.

It charts 122 years of the history of Britain, in 122 seconds to celebrate the baker’s 122nd birthday.

The ad spearheads a plan from Premier Foods to rejuvenate the Hovis brand - worth £380m – and includes a cast of over 750 extras.

It depicts the highs and lows experienced by Britain during the company's existence including the first world war, the suffragette movement, the first motor car, the second world war, the Queen's coronation in 1953, the swinging sixties, England winning the 1966 World Cup, the 1980s miners' strike and the Millennium celebrations....

Read the full article here.

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Thanks for taking the time to leave a comment. Best Regards Rajesh