Porsche: Porsche 911

by R27 CREATIVELAB on Wednesday, 17 September 2008

Meet Porsche's new and improved signature model. With the help of interactive production firm Firstborn, Chicago agency Cramer-Krasselt has launched a site that provides a full rundown of Porsche's new 911.

Take a feature tour with info and demo videos on its technologies like 7-speed "Porsche Doppelkupplung" transmission, direct fuel injection and its communications management control touch screen. If you, like me, you want to drive something a little different you can draw your own virtual road with a few cursor moves. This prompts an animated video featuring a 911 in a nighttime drive as it follows the path you created. For a further look into all things 911, a "To the Core" link provides you with design specs, the history of 911 and wallpaper downloads.


Click here to view site.

Client: Porsche
Agency: Cramer-Krasselt
Chief Creative Officer: Marshall Ross
Executive Creative Director: Dean Hacohen
Creative Director: Rick Hamann
Senior Art Director: Mark Brooks
Art Director: Nathan Thompson, Matt Spett
Copywriter: Michael McCormick, Chris Dutton
Agency Executive Producer: Peter D'Amato
Interactive Production: Firstborn
Creative Director (Firstborn): Joon Park
Art Director (Firstborn): Aaron Pollick
Senior Producer: Lucy Swithenby
Lead Flash Developer: Francis Turmel

Original Source: Firstborn Multimedia

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