Watch out for the pictographic germs.
Purell are running a campaign called "You are what you touch". It's an idea that has been done many times over the years but these versions have been executed well. Great art direction with a Dali-esque feel to the third version, illustration has come back over the past years in a big way.
Purell: You are what you touch, 1
Purell: You are what you touch, 2
Purell: You are what you touch, 3
Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: Michaela Brown
Copywriter: Allie Buckle
Designer: Jeffrey Oley
Account Director: Peter Bosilkovski
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