"Swear Jar" Bud Light

by R27 CREATIVELAB on Friday, 19 September 2008

The Academy of Television Arts and Sciences awarded Bud Light's "Swear Jar," from DDB, Chicago and director David Shane, the Emmy for Outstanding Commercial. What's it about you ask... well watch it and find out,

Warning contents vulgarity.

One comment

Thanks for sharing this video with your readers. If you are interested in learning more about the marketing thought leadership that's behind DDB's world class strategy and creative, Chuck Brymer, the CEO of DDB worldwide has a new book titled The Nature of Marketing in which he explores the difference between traditional herd and swarm marketing, and how companies can benefit from understanding and embracing the difference.

You can read a case study for the spot here.

http://www.scribd.com/doc/7644921/The-NatureOf-Marketing-Case-Study-Bud-Light-Swear-Jar-Video

by natureofmarketing on 06/11/2008, 22:13. #

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Thanks for taking the time to leave a comment. Best Regards Rajesh