R27.CREATIVELAB / Blogspot

Capture your own images of Adidas's fall/winter collection.
180 Amsterdam's new "Flash" site for Adidas lets visitors play photographer. Using a virtual camera, you can click your mouse and capture images from videos that feature models sporting the brand's new fall/winter line.

Each slow-motion clip has the models engaged in mundane activities such as pouring a glass of orange juice and blow drying their hair. The flash function of the camera, however, allows you to capture surreal, hi-res pics that make it feel like a real photo shoot. After you capture each image, you can save to an online catalogue and explore the new Adidas gear further.

Adidas - Homepage - click here


Adidas - Fall/Winter Collection - click here


Go ahead and have a play, I dare you...