Diesel partners with Idealogue and a book group to get people reading, at least just a little bit
Taking an unexpected route of asking creative to come up with their own video content, last week Idealogue took a literary turn to help launch Diesel's new fall campaign in New York. With N.Y.-based nonprofit Accompanied Literary Society, founded in 2004 the idea shop curated a group of celebrity authors to create "Flash Fiction" stories inspired by images from Diesel's campaign, which then became part of an installation projected for three days on the building at One York Place in New York.
The list of authors included A.M. Homes, Jonathan Ames, Jonathan Lethem, Jay McInerney, Paul Haggis and Gary Shteyngart
Check out the stories and their muses here:
Source Article: Creativity Online
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