R27 were asked to create an identity for Tenero Software limited. They needed an identity that was young, affluent and forward thinking.
Tenero create, amongst other applications a mindmapping application for the iPhone. After an initial discussion we presented a range of concepts of which one was taken forward and developed into their new brand. This in turn will be rolled out through all Tenero's communications. The design is based on the idea of thought bubbles, being organic and ever changing, no fixed form.
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Nice. Very approachable, friendly and organic. Can see this being used in many different areas.
by Anonymous on 04/11/2008, 09:31. #