Human Rights Campaigns

by R27 CREATIVELAB on Wednesday, 10 December 2008

Over my years from the early days of studying typographic design to now running a small freelance design studio there's one type of project that I would love to work on. This 'want' is not simply related to the profile of the project but more the passion behind it, frowning while discussing the simple point of "how bold can you be" when designing a campaign which relates directly to Humans...

This could take the form of smoking campaigns, poverty, famine, war and most importantly Human Rights. Obviously you have to clearly communicate the message...

How aggressive is too aggressive for a campaign?

Will the campaign offend the readership if the imagery is to real?

Will softening the message or imagery so not to offend, loose the actual severity of the problem?

Can you cleverly communicate the message and still capture the attention of readers?

I look forward to the opportunity to get behind a campaign that evokes emotion and passion to a degree which may actually redefine personal views on life and each other.

Below I've found a range of poster campaigns for the issue of "Human Rights", let me know what you think.

LINKS | Amnesty International | The Universal Declaration of Human Rights | One day for Human Rights | Human Rights Action Center | Artists for Human Rights | Witness | Human Rights Watch | Human Rights Internet |

60th Anniversary of the Universal Declaration of Human Rights. 60 years ago, on December 10, 1948, the United Nations proclaimed the Universal Declaration of Human Rights. The document determinates the fundamental rights of a human being. But till now in most of the UN member states these rights are withhold from the citizens and even violated by governments. Source.

First They Ignore You. Then They Laugh At You. Then They Fight You. Then You Win. - Gandhi (art by Janna Schneider • Hand screen printed • Quote from Mohandas K. Gandhi • Dark to lighter blue on ivory poster stock) Image Source.

Amnesty International - It's Not Happening Here But It's Happening Now. Poster Advertising: Poster Advertising Campaigns - Yellow Pencil.

Pius Walker (art direction, copywriting and creative direction, Walker) Paul Tschurtschenthaler (Amnesty International Switzerland)

This multi-award-winning poster campaign for Amnesty International Switzerland puts the issue of human rights abuse, quite literally, in front of our eyes. The campaign, created by Zurich-based advertising agency Walker, consisted of 200 individual posters, each meticulously matched to its specific surroundings, showing actual scenes of human rights abuse from around the world. Read More.

Universal Declaration of Human Rights. Source.

Artcle 19 - Freedom of opinion and information. Universal Declaration of Human Rights:
Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers. Source.

Beijing 2008 Olysmpic Games - On 13 July 2001 at the 112th International Olympic Committee (IOC) Session, Beijing was elected the Host City for the Games of the XXIX Olympiad in 2008, regardless the devastating human rights situation in the People’s Republic of China. Almost simultaneously to Beijing’s election the campaign “clampdown” was started in China, during which more people in were executed in three months than in the whole world in the last three years. Many of the victims were publicly humiliated before their execution by being led into a sports stadium. The Olympic Games as a symbol for peace and international understanding should not be abused in this way. Source.

Abolish Stoning Worldwide! According to the United Nations Convention against Torture, stoning is a cruel, inhuman and degrading punishment. Stoning is in opposition to articles 3 and 5 of the Universal Declaration of Human Rights and of articles 6 and 7 of the International Pact on Civil and Political Rights, which guarantee the right to life and prohibit torture and inhuman treatment. Furthermore stoning because of adultery is against the international principle of commensurability. Source.

Article 28 - Social Order Universal Declaration of Human Rights:
Everyone is entitled to a social and international order in which the rights and freedoms set forth in this Declaration can be fully realized. Source.

Amnesty International: Archery - After the Olympic Games, the fight for human rights must go on.

Amnesty International: Weightlifting - After the Olympic Games, the fight for human rights must go on.

Amnesty International: Swimming
After the Olympic Games, the fight for human rights must go on. Image Source.

Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Marc Gouby
Art Buyer: Barbara Chevalier
Account Supervisors: Anne Vincent, Tiphaine Ruault du Plessis

Amnesty International: Human Rights Day 2008.
Come, a tiny effort is all it takes to change the death penalty. Image Source.

Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Danny Chan, Ivy Lee
Art Directors: Raymond Wong, Kato Tsang
Copywriter: Barbara Jiang
Photographer: Lester Lee
Production Manager: Ken Yau

Reporters without borders: The internet's "Black holes" - Image Source.

International Society for Human Rights: Burka
Stop the oppression of women in the Islamic world. Image Source.

Advertising Agency: Grabarz & Partner, Germany
Creative Directors: Ralf Heuel, Dirk Siebenhaar
Art Director: Julia Elbers
Copywriter: Bent Hartmann
Photographer: Veronika Faustmann

Please feel free to share your views. The above examples are only a small selection of campaigns, If you have a campaign/poster which is strong in your eyes please find an example, send over the link and make a short comment on your choice.

Thank you - R27



That poster idea by Friedhelm Plaßmeier was plagiarised from me, after submitting the winning poster design for the undhr competition 2 months in advance. You can see the original below

by Tim Phelan on 04/10/2010, 17:12. #


I can definitely see the similarities, it would be interesting to hear ISHR member Friedhelm Plaßmeier comments on this subject......

by R27 CREATIVELAB on 04/10/2010, 19:13. #

Almost a year later with a response R27!

Yes it definitely would! When I contacted him asking for basic information about the poster, I think he coped my website.

Interestingly, this was the same email address he was selling them with, strange that he wouldn't respond to a sale?

by Tim Phelan on 24/05/2011, 20:10. #


by R27 CREATIVELAB on 09/06/2011, 21:17. #

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Thanks for taking the time to leave a comment. Best Regards Rajesh