WWF: Conservation Programme

by R27 CREATIVELAB on Thursday, 29 January 2009

Illustrated animals covered over by cityscape.

WWF India began a conservation program in 1997 with the launch of the Tiger Conservation Programme. In 2000 the organisation diversified focusing on the Asian Elephant and Rhino. In a recent print advertising campaign, developed at Ogilvy & Mather Mumbai, the elephant and rhino are joined by a marine turtle using imagery from urban development, with the question, “Our world at the cost of theirs?”

The attention to detail is amazing and food for thought. If we carry on with our arrogance and lack of respect for our environment, we'll soon be too big for this world. My question at this point would be "And now?"

The WWF India conservation programs address the impact of poaching, human-wildlife conflict, trade in wildlife parts, and habitat destruction. Policy and field work focuses on scientific information gathering, working with local communities and local NGO’s, government agencies along with the state forest departments.

Client: WWF
Agency: Ogilvy & Mather, Mumbai
Creative Director/Copywriter: Sumanto Chattopadhyay
Art Director: Mayur Varma
Art Director/Copywriter: Mandar P Wairkar
Copywriter: Karn Singh
Illustrator: Swapnil Nilkanth and Nishikant Palande

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Thanks for taking the time to leave a comment. Best Regards Rajesh