R27.CREATIVELAB / Blogspot

Venables Bell & Partners - A San Francisco-based agency has created a clever method of visualising the data flow of reactions all revolving around its time-travel themed Audi "Chase" Super Bowl Spot on its own website.

The navigation consists of a very simple slider with vibrant blue green discs. Rollover any of these and gain access to articles relating to the "Chase", Audi or Jason Statham appearing in the tongue-in-cheek sequence. All data can be filtered into 3 categories, Blogs, News and Social Media.

The ease of use, simplicity and clean typography throughout the site do it for me and of course the fact that I love Audi.






Client: Audi
Agency: Venables Bell & Partners
Creative Director: Paul Venables, Greg Bell
Digital Creative Director: David Kim
Art Director: Omid Rashidi
Copywriter: Nick Cade
Agency Producer: Mike Huntley, Eli Shillock
Web Design: Gridplane, Instrument
Lead Designer: JD Hooge
Flash Developer: Travis Rimel
Programmer: Matt King, Ryan Spangler
Senior Project Manager: Kim Stetson