McDonald's Versus: Making of... by Branitvfx

by R27 CREATIVELAB on Friday, 24 July 2009

BranitVFX is a CGI visual effects company based out of Kansas City. Below is a recent spot BranitVFX completed in June for Bernstein Rein Advertising.

As you will see, this is an entirely CGI spot. BranitVFX used photo modeling techniques adding dimension to real studio photographs of a Big Mac and the the fries. The fry box, Dr. Pepper, ice, bubbles, smoke, straw, environment, etc are all entirely CGI.

The real reason to do this spot as CGI was to be able to choreograph the camera move in limited time and budget.

Also of Interest:

World Builder: A strange man builds a world using holographic tools for the woman he loves. This award winning short was created by filmmaker Bruce Branit, widely known as the co-creator of '405'. World Builder was shot in a single day followed by about 2 years of post production. Branit is the owner of Branit VFX based in Kansas City.

Branit|vfx 2009 Show Reel - A compilation of recent CGI work.

Branit|vfx 2008 Show Reel - This is the television, feature film and commercial work.

Branitvfx - Kansas City, MO

Twitter: @BranitVFX
Facebook: Branitvfx

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Thanks for taking the time to leave a comment. Best Regards Rajesh