Onedotzero Adventures in Motion Festival Trailer 2009

by R27 CREATIVELAB on Thursday, 27 August 2009

onedotzero_adventures in motion festival trailer has arrived! We are thrilled to announce this years Festival Trailer is now complete and is online.

2009’s festival theme of ‘convergence and collaboration’ inspired W+K’s idea to take advantage of onedotzero’s vast fan base and constant, global, online conversations to create this identity. They are harnessing and bringing together these live conversations from a diverse range of conversational sources (Twitter, Flickr, Vimeo, Facebook and blogs.).

These aggregated words and opinions are being channelled via specially produced software (devised by computational designer Karsten Schmidt) through colourful strands that move organically as if alive – they gravitate towards invisible paths that will ultimately mirror onedotzero’s font and logo: a living, breathing identity that encapsulates the themes of the festival. A snap shot will be used to create the print and a recording will be taken to create the festival trailer content. The agency is also working on a live interactive version for the duration of the festival on the Southbank in September.

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Thanks for taking the time to leave a comment. Best Regards Rajesh