Guinness - Bring it to life

by R27 CREATIVELAB on Tuesday, 10 November 2009

This new Guinness ad from AMV BBDO London introduces a new tag line for the brand- Bring It To Life. Director Johnny Green shot the spot in multiple locations around the world. It depicts a group of strapping men physically bringing life - grass, coral, water - to barren places. Its the end departure of the Guinness tag line, Good Things Come to Those Who Wait, which has been in use for the past decade.

Agency: AMV BBDO, London
Client: Guinness
Executive Creative Director: Paul Brazier
Creative: Paul Brazier
Agency Producer: Yvonne Chalkley
Director: Johnny Green
Producer: Fergus Brown
Production Manager: Francis Mildmay-White
Director of Photography: Wally Pfister
Production Designer: Grant Major
Production Designer: Peter Kirkegaarde
Post House: The Mill
Edit House: The Quarry
Editor: Ted Guard
Additional Editing Work: The Lab Post Production
Sound House: Grand Central
Engineer: Raja Seghal
Engineer: Munzie Thind

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Thanks for taking the time to leave a comment. Best Regards Rajesh