Toshiba: Space Chair

by R27 CREATIVELAB on Wednesday, 18 November 2009

Toshiba along with Grey London take a chair into space to film a commercial that's, well, out of this world.

Collaborating with The Mill they filmed "the world's highest commercial," shot 98,000 feet above Nevada's Black Rock desert. To capture the footage, two Toshiba hi-def IK-HR1S video cameras and a lightweight chair were suspended from a high altitude helium balloon and floated into space until the chair exploded from extreme atmospheric pressure 98,268 feet

See the making of the Space Chair

Agency: Grey, London
Client: Toshiba
Creative: Andy Amadeo
Creative: Nils Leonard
Producer: James Covill
Production Company: Hungry Man
Director of Photography: Harris
Producer: Matt Jones
Editing Company: The Whitehouse
Editor: Russell Icke
Editor: Ed Enayat
Postproduction: The Mil
Colorist: Seamus O'Kane
Lead 2D Artist: Adam Grint


Brilliant. Except its an uncredited rip-off of a 2004 project by artist Simon Faithfull called “Escape Vehicle no.6″, sponsored by
Confronted on the copy, Grey now claims the original artist was “on the team” and that their original idea was “making an advert of this concept”.
You can compare the videos on YouTube, or on my blog…

by jebuff on 19/11/2009, 18:44. #

Its a shame influences are so obvious at times....

by R27 CREATIVELAB on 19/11/2009, 18:51. #

ESCAPE VEHICLE NO. 6 - Simon Faithfull

by R27 CREATIVELAB on 19/11/2009, 19:52. #

Its taken some of my excitement away at seeing the footage - but this is not the first time something like this has occurred....

by R27 CREATIVELAB on 19/11/2009, 19:55. #

Bugger - its taken the smile away but I'm now giving a polite nod of appreciation to Simon, thank you Jebuff

by R27 CREATIVELAB on 19/11/2009, 19:58. #

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Thanks for taking the time to leave a comment. Best Regards Rajesh