Experience Mobile Mobile

by R27 CREATIVELAB on Wednesday, 30 December 2009



The Making



James Théophane Jnr - Creative Director

"To cut a long story short, after a company-wide upgrade the agency had a lot of old mobiles gathering dust. We took these, built and hoisted a gigantic interactive chandelier/mobile that plays Christmas jingles in our reception.

Details on how we made it and some behind the scenes content are available on my blog: theophane.co.uk/mobile-mobile. Mobile Mobile has been made as a semi-permanent hanging (exhibition) space. In January the mobiles will be replaced with another hanging media, then updated month in, month out. Mobile Mobile is just one in a line of many great lo-fi art/build concepts; from the Design Museum's Aquarium, Digital By Design, Troika and The Cloud, the Printer Bleeping Thingy (I can't remember who did it), all the great work by W+K, and of course, AKQA's wonderful microwaves from last Christmas."




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Thanks for taking the time to leave a comment. Best Regards Rajesh