Delightful characters created to portray the many uses of the service, very enchanting shorts. I would love to see these over here in the UK. As the ads roll on and there are many of them the little "people" grow on you as much as their language. Excellent, amusing, informative and memorable.... love the laugh used throughout.
Six months ago, Vodafone briefed its agency, Ogilvy India, to create uncommon characters a common thread to link the ads in the campaign together. Rajiv Rao, executive creative director, South Asia, Ogilvy India, tells afaqs! that the only starting point for the team was that the character had to be simple to a stupefying level. And thus, the Zoozoo was born.
No, they arent animated characters. They are human beings who were made to wear body suits. The design of the characters is such that one gets fooled into thinking it is animation, shrugs Rao, which was indeed the very illusion that had to be created. In a sense, it is live animation! he quips, referring to the fact that it was all shot live.
Prakash Varma, ad filmmaker, Nirvana Films, has directed the commercials, and reveals that the Zoozoos were a big challenge to create. The practical aspects of how they will move, talk, gesticulate and emote were very important. Essentially, costume design and artwork were crucial elements.
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