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Prize winning work from Droga 5, Jay-Z and Bing

Droga 5 has scooped the Outdoor Grand Prix at Cannes with its work with Microsoft Bing on Jay-Z's memoir Decoded.

To promote Decoded and at the same time fulfill a brief from Bing, the agency defied publishing convention and decided to put every single page of the book out in the real world before it hit the shelves, via traditional - and sometimes very unconventional - out of home placements as well as an online scavenger hunt with Bing

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Read more at creativity-online.com or go to Main Site: http://bing.decodejay-z.com