Letterpress is a very tactile method of printing as each colour is literally punched or depressed into the paper stock, giving a wonderful debossed effect. If you want to give your prints a unique selling point, using letterpress could make all the difference and result in better sales.
Compared to today’s digital printing, it is quite an old school technique so certain guidelines need to be adhered to for the best results. With each page you print the amount of ink and pressure applied to the stock will vary, meaning that no two prints will be exactly the same. Letterpress has seen a bit of a revival in the last few years and more designers seem to be using it thanks to these slightly unpredictable and tactile qualities.
Texture, finish and the way something feels are just as important in graphic design as the way that something actually looks. Letterpress gives you best of both worlds in that respect.
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