Vodafone RED Box: No need for Jedi training #vodafone #yodafone
by R27 CREATIVELAB on Tuesday 24 January 2012
via youtube.com
New Vodafone UK TV ad featuring Jedi Master Yoda. The ad focuses on RED Box, a service that automatically transfers contacts and content from your old phone to your new one. Yoda tries to use his power to help a couple with the daunting task of transferring numbers to the husband's new smartphone, but, he soon realises that the Force is not needed, as Vodafone's new RED Box service has already solved the problem.
The TV spot has been produced by a team at Lucasfilm's renowned San Francisco-based visual effects facility ILM (Industrial Light & Magic), with Tom Kane voicing Yoda's CGI character.
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