Patricia: Branding via identity designed

by R27 CREATIVELAB on Tuesday, 3 July 2012

Bowen has been thinking about Patricia for over 13 years. He may not have always known her name, but he knew that his passion and devotion to coffee needed a home. Our workshop with Bowen and business partner Pip revealed a need to avoid an accepted, and overtly complex, coffee list offering — they wanted to serve it straight: black, white or filtered. The cookie-cut Melbourne coffee shop would thankfully be scrapped for an ethos driven by simplicity and attention to detail.

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Thanks for taking the time to leave a comment. Best Regards Rajesh