Stamps That Meld London’s Olympics With Its Landmarks

by R27 CREATIVELAB on Sunday, 29 July 2012

DESIGNED BY HAT-TRICK, THE FOUR STAMPS FUSE PICTURES OF ATHLETES WITH LONDON’S ICONIC STRUCTURES.

The summer Olympics kick off in London today. To mark the historic occasion, Royal Mail introduces a limited-edition line of collectible stamps that pay tribute not only to outstanding athleticism but to the city’s most recognizable landmarks.

The four first-class stamps visually blend dynamic shots of athletes (a diver, fencer, runners, and a cyclist) with formal images of architectural monuments. The front wheel of the bicycle, for instance, becomes the London Eye Ferris wheel, and the circular path of a track flows seamlessly into the curves of the Populous-designed Olympic stadium.

Read more at source here. 

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