Julia Hoffmann – Disclosing MoMA’s Identity | R27.CREATIVELAB

by R27 CREATIVELAB on Wednesday, 27 March 2013

“With great power, comes great responsibility.” As the Creative Director of Advertising and Graphic Design at MoMA in New York, Julia Hoffmann leads a creative team that designs and implements the institution’s powerful visual communications. While Julia was hosting a workshop with us, Gestalten.tv took the opportunity to speak with Julia and bring you insights into her works with Tim Burton, her views on visitors’ hidden creativity, and her “ego-less” approach to making art shine like a star.

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