NikeFuel Station at Boxpark | R27.CREATIVELAB

by R27 CREATIVELAB on Wednesday, 20 March 2013

Nike’s global creative director Andy Walker gives us a tour of the new NikeFuel Station at Boxpark in east London in this interview that we filmed for the sports brand. The store combines digital technology with physical retail, including a wall that changes colour in order to chart the presence of a human body, digital avatars in place of mannequins and augmented-reality display systems to showcase product features.

Leave your comment

Thanks for taking the time to leave a comment. Best Regards Rajesh