The 2012 Feltron Annual Report

by R27 CREATIVELAB on Wednesday, 13 March 2013

How It Started

The report originally started as a one-off side project. The year was ending, Felton was light on freelance and he began looking through his calendar. He realized that he’d recorded every meal he’d eaten with friends, and started digging deeper. Building a report proved to be a cathartic way to tie up the year, and it got attention.

“People said, ‘I’m doing this next year!’ That sparked my competitive nature, and I said, ‘I’m going to do it too, but better!” Felton confesses with a laugh. “At a certain point, it turned into an R&D project for me.”

Today, Felton uses the report to push the boundaries of visual data, coding a slew of innovative graphical treatments in Processing to convey personal metrics. And for 2012, it was time to add another level to the experiment--introducing a mobile app.


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Thanks for taking the time to leave a comment. Best Regards Rajesh