Wolff Olins Blog - Unleashing the Fox

by R27 CREATIVELAB on Wednesday, 20 March 2013

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Last night at the Mobile World Congress kickoff in Barcelona, Mozilla unveiled some new news about Firefox OS. In addition to showcasing demo experiences, they also debuted the new brand platform and expression, which we’ve been working on with them since last summer.
Based on the idea that Firefox OS is a catalyst for individual and collective progress, the new identity reinforces that the brand is going to new places and spaces by literally unleashing the Fox, symbolizing the freedom that more people will have to take advantage of the full power of the web.

- See more at: http://blog.wolffolins.com/post/43981406173/unleashing-the-fox#sthash.BqOI9FOU.dpuf

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Thanks for taking the time to leave a comment. Best Regards Rajesh