Paula Scher—A Woman of Identities | R27.CREATIVELAB / Graphic Design & Visual Communications
by R27 CREATIVELAB on Wednesday, 23 April 2014
aula
Scher, the principal of international consultancy Pentagram, has been
at the forefront of graphic design for four decades. Iconic, smart, and
accessible, her images have entered into the American vernacular. Scher
has developed visual identities and branding systems for well-known
clients including Microsoft, Coca-Cola, the Museum of Modern Art, and
the Public Theater, just to name a few.
Gestalten.tv sits down with Paula Scher for a far-reaching discussion
as she shares wisdom on strategic thinking, creative process and
visions of branding and identity design.
- See more at: http://www.r27.co.uk/2014/04/23/paula-scher-a-woman-of-identities/#sthash.a4T96Spv.dpuf
Paula Scher—A Woman of Identities | R27.CREATIVELAB / Graphic Design & Visual CommunicationsScher, the principal of international consultancy Pentagram, has been
at the forefront of graphic design for four decades. Iconic, smart, and
accessible, her images have entered into the American vernacular. Scher
has developed visual identities and branding systems for well-known
clients including Microsoft, Coca-Cola, the Museum of Modern Art, and
the Public Theater, just to name a few.
Gestalten.tv sits down with Paula Scher for a far-reaching discussion
as she shares wisdom on strategic thinking, creative process and
visions of branding and identity design.
- See more at: http://www.r27.co.uk/2014/04/23/paula-scher-a-woman-of-identities/#sthash.a4T96Spv.dpuf
