Magnetic boards arrange coin donations into pictures. - Members of the public were allowed could place donations onto these magnetic boards according to denomination. Like painting by numbers, an image of the animal the donations would go to protect is revealed after all the the donation slots are filled.
See video and images below + linked article
Turtle: Coins
Deer: Coins
Toucan: Coins
Client: WWF
Agency: DDB, Brazil
Creatives Director: Rodolfo Sampaio, Julio Andery, Marcelo Reis, Guilherme Jahara, Sergio Valente
Art Director: Daniel Chagas Martins
Copywriter: Rodrigo Mendonca
Ilustrator: Samyr Souen
Linked Articles: WWF: Conservation Programme - Illustrated animals covered over by cityscape.
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