WWF: Coin Campaign

by R27 CREATIVELAB on Wednesday, 8 April 2009

Magnetic boards arrange coin donations into pictures. - Members of the public were allowed could place donations onto these magnetic boards according to denomination. Like painting by numbers, an image of the animal the donations would go to protect is revealed after all the the donation slots are filled.

See video and images below + linked article

Turtle: Coins

Deer: Coins

Toucan: Coins

Client: WWF
Agency: DDB, Brazil
Creatives Director: Rodolfo Sampaio, Julio Andery, Marcelo Reis, Guilherme Jahara, Sergio Valente
Art Director: Daniel Chagas Martins
Copywriter: Rodrigo Mendonca
Ilustrator: Samyr Souen

Linked Articles: WWF: Conservation Programme - Illustrated animals covered over by cityscape.

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Thanks for taking the time to leave a comment. Best Regards Rajesh