R27.CREATIVELAB / Blogspot

Bose have launch a new campaign via BBH Shanghai. What do you think? Seen it before?



Released: October 2008
Avertiser: BOSE
Brand name: BOSE SOUND SYSTEMS
Agency: BBH Shanghai
Country: China

Passion for Design, many of us have it and it annoys the hell out of us when people take advantage and the p*ss. Here is a film short from Aaron Draplin telling you a story about a sign... A few expletives are present, actually no, there are plenty of them, be warned...


America Is F*cked.......(Graphically at least) from Jess Gibson on Vimeo.
Go to draplin.com

We gesture every moment of the day, giving directions, describing shape and size items, so when I came across Red Issue it felt very intuitive, natural and the whole experience quite seamless. Don't worry, at first you want to lean on the more conservative menu systems that numerous websites use but this is so much more fun and there is a help menu if you need. Draw a right arrow to go right, a left arrow to go left, and 'M' for menu.

So what do you think... is this the way all websites will and should go? Leave your thoughts via the comments section.

View site here.



Site design by Hello Monday

One of the central figures of Conceptual art, Lawrence Weiner’s work is the currently the subject of a major retrospective at MOCA in Los Angeles entitled As Far As The Eye Can See. Other recent solo exhibitions of his work have been mounted at the Hirshhorn Museum and Sculpture Garden, Washington, D.C. (1990), Institute of Contemporary Arts, London (1991), Dia Center for the Arts, New York (1991), Musée d’Art Contemporain, Bordeaux (1991 and 1992), San Francisco Museum of Modern Art (1992), Walker Art Center, Minneapolis (1994), Philadelphia Museum of Art (1994), and Museum Ludwig, Cologne (1995). In addition to publishing numerous books, Weiner has produced various films and videos, including Beached (1970), Do You Believe in Water? (1976), and Plowman’s Lunch (1982).

Filmed in Mr. Weiner's studio in Greenwich Village. Hillman Curtis directed and co-produced the film.



Behind the scenes/photographs of the shoot, click here.

For more of Hillman's luminous films, click here.

Source of Article: Debbie Millman

We all remember the Periodic Table from our science class way back when... No? Click here for a refresher.


However now theres a clever spin on the original concept for all you budding marketeers (is that a real word...? Hmm). Rollover each branding element to discover the definition.


Click here to view the Table of Brand Evolution Terms.

Episode 6: Pins & Needles - The teams’ art gets personal and permanent when tattooed on four strangers. Guest judges: Aesop Rock, Lovefoxxx, Oliver Peck

Watch it here...



Go to main site.

Timebeat is another intriguing motion clock screensaver. Every minute of real time is numerically expressed with the ticking of hands and numbers revolving around its midpoint. Once you've downloaded the screensaver explore the main site...



WARNING: Do not get distracted with the sound of the heartbeat, the minutes will fly past and your work won't get done...

Available for Windows & Mac here

Main site click here

If you like this check our previous find right here.

As the new James Bond film Quantum of Solace arrives in cinemas at the end of the October 2008, London-based agency iris Digital has launched a four-part web game based on the movie.

Under the guise of “Directive C902,” which is Sony Ericsson's Bond-approved C902 Titanium Silver Cyber-shot phone, the game challenges you to take on four online missions. Each mission completed successfully delivers a code that unlocks an exclusive mobile phone application and grants access to the next level of the game.

Once a player completes all four levels, they can enter into a competition where the randomly chosen winner will win a VIP trip to Monte Carlo. Woot Woot!!!

View the official Quantum of Solace Bond trailer below.




Go to the Main Site

Client: Sony Ericsson
Agency: iris Digital
Copywriter: Matt Hallett
Art Director: Bill Adcock
Designer: Rob Adderley

Dvein is a motion and interactive studio based in Barcelona, they love animation, design, illustration, coding, photography, filmaking, modelling (Can I presume thats making models, hay guys?) drawing, painting, cooking, sewing (maybe they do mean modelling.. Guys?) sleeping, partying, gaming and lots more ing's as they say....

Their existing site has a great bit of navigation that kept mean entertained for a while before I realised that the purpose of the site was not to play with the menu system but actually browse through their work and boy they've created some great pieces.




Check out the site here.

In Melbourne Axel Peemöller developed a way-finding-system for the Eureka Tower Carpark while working for Emery Studio. The distored letters on the wall can be read perfectly when standing at the right position. This project won several international design awards. Watch the interview below...






Source Article: click here

Catch Seafood Emporium | Guildford - The original and adopted concept for their online presence created by us (R27 Creativelab) earlier this year and was welcomed with open arms. We chose a very subtle fresh colour palette reflecting the colours of the fish rather than the obvious "sea" palette of blues and greens. It was finally put together by a local marketing agency and should be "a fully operational battle system" very soon.....


Main Site

Guinness still has an attraction, Its advertising over the years has been a notch higher than most in my opinion with an array of very watchable campaigns. Heres just another to add to the list - happy viewing.



Client: Guinness
Agency: Irish International BBDO
Creative Director: Mal Stevenson
Art Director: Pat Hamill
Copywriter: Mark Nutley
Agency Producer: Onagh Carolan
Production Company: Sonny, London
Director: Fredrik Bond
Producer: Ran Holst
Director of Photography: Crille Forsberg
Post Production: MPC, London/L.A.
Post Producer: Scott Griffin
3D: Duncan McWilliam
2D: Frank Lambertz
Editor: Tim Thorton-Allan
Editorial Company: Marshall Street Editors
Musical Artist: My Red Cell
Song: Dedication

Comments most welcome.

Benedict Redgrove took time out and shared a few words with R27.

Benedict Redgrove sees beauty in utilitarian spaces and structures and is excited by good design and functionality.

His meticulously crafted photographs range in scope from vast landscapes to intimate interiors, cars and technology, epic set ups and close-up still life. Strong, striking and inherently stylish, his work has an uncommonly clean graphic quality, resulting from Benedict's subtle experimentations with light and composition, angles and scale.

Bens inspiration comes from a variety of angles, cinema, architecture, graphic design and calm. He has a background in graphic design although focusing his time on photography for the last 9 years. He spends time in both London and New York and is represented by Balconyjump and Walter Schupfer respectively.

When asked what got him involved his answer was simply "wanting to feel free... and I do," he said.

What does the future hold for Ben? An exhibition is planned for next year so watch this space and a book reflecting on the places and spaces hes personally experienced.

A few samples of work are shown below:












Clients inc. Hyundai, Kia, GE, Ford, Virgin Atlantic, BMW, VW, Audi, L'Oreal, Sergio Rossi, British Airways, Nissan, Sony, EA Sports, BAR Honda, British Aerospace, Jaguar, Renault, Toyota and Hewlett Packard

Ben Redgrove - Main Site

Is it just me or does the image above remind you of the Lotus from "The Spy Who Loved Me"...

Episode 5: Stop Motion Afterlife - An afterlife for electronics? Can Team Europe come from behind? Watch to find out. Guest judges: Kenna, Mark Osborne, Katherine Brinson

Watch it here...



Go to main site.

World War was created by Vincent Chai for his final degree project whilst studying 3D Animation at the University Of Hertfordshire.

Vincent took time out and shared a few words with R27. Have a read before watching the animation below.

As soon as he got the chance to create a film of his own, he said that "I wanted to include everything I had learned throughout the years in a 4 minute animation. Therefore, I started to construct a storyline with a simple anti-war concept inspired by a quote of Albert Einstein ''I know not with what weapons World War III will be fought, but World War IV will be fought with sticks and stones''. In addition, I love to watch movies as well, so I put in many ideas that I had seen into the short".

He chose to create the animation with an oriental backdrop as the animation itself was too short to explain the back story, Vincent says that "I wish that audiences can relate to what has happened in the past right at the beginning of film".

Stills from the World War:




He's currently working as game artist and has a few stories in his mind, hoping to continue to produce 3d short films during his spare time and share to everyone.


World War - 3D Animation @ University Of Hertfordshire 2008 from Digital Animation Herts Uni UK on Vimeo.

Vincent Chai portfolio: vincentch20.co.uk

Visit uhanimation.co.uk to see more films created by the University of Hertfordshire Digital Animation 3D|VFX|2D|Games Art students

"Keep creating Vincent, keep creating...." R27

Leave a comment and show some support for Vincent!!!!!

Oddly obsessed with all things robot, married couple Nicholas and Angela from Kansas City, Missouri, decided on a whim one day to do nothing other than to build one themselves.

After piecing together parts found at their favorite antique and thrift stores, they created their first robot friend. Since that first day, Nicholas and Angela have added many fabulously geeky robots to their beloved robotic collection.




Click here for main site.

Episode 4: Victory In Their Sites - Indie rockers We Are Scientists need a new website. Which team has what it takes? Guest judges: We Are Scientists, Benjamin Palmer, Fiona Byrne

Watch it here...



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Vibrant, Neon, Alien, Energy, Spiritual, Life force and Tron where just a few of the words that jumped to mind when I first saw these images. Check out the site you won't be disappointed. The shapes and colours are inspiring.

The light art performance photography (LAPP), is a one-shot long time bulb exposure Photography, performed with the addition of movement its out of this world....

Jan Wollert and Jorg Miedza are the people behind LAPP.





Go to main site

BMW's fascinating GINA Light Visionary Model design study

BMW presents GINA, a new take on car design, materials, and flexibility. The GINA replaces the traditional metal/plastic skin with a textile fabric skin that’s pulled taut around a frame of metal and carbon fiber wires. Even the shape of the car can change. Fascinating and creative design study.






Photos and video by BMW.

Google Search | View Wired Article

Diesel partners with Idealogue and a book group to get people reading, at least just a little bit

Taking an unexpected route of asking creative to come up with their own video content, last week Idealogue took a literary turn to help launch Diesel's new fall campaign in New York. With N.Y.-based nonprofit Accompanied Literary Society, founded in 2004 the idea shop curated a group of celebrity authors to create "Flash Fiction" stories inspired by images from Diesel's campaign, which then became part of an installation projected for three days on the building at One York Place in New York.



The list of authors included A.M. Homes, Jonathan Ames, Jonathan Lethem, Jay McInerney, Paul Haggis and Gary Shteyngart

Check out the stories and their muses here:








Source Article: Creativity Online

Capture your own images of Adidas's fall/winter collection.
180 Amsterdam's new "Flash" site for Adidas lets visitors play photographer. Using a virtual camera, you can click your mouse and capture images from videos that feature models sporting the brand's new fall/winter line.

Each slow-motion clip has the models engaged in mundane activities such as pouring a glass of orange juice and blow drying their hair. The flash function of the camera, however, allows you to capture surreal, hi-res pics that make it feel like a real photo shoot. After you capture each image, you can save to an online catalogue and explore the new Adidas gear further.

Adidas - Homepage - click here


Adidas - Fall/Winter Collection - click here


Go ahead and have a play, I dare you...