MTV Engine Room - Episode 3

by R27 CREATIVELAB on Tuesday, 30 September 2008

Episode 3: Mix & Mash - Is a day and a half enough time to mix a new hit song? What if the Engine Room online community helps? Guest judges: Travis McCoy, EI-P, Mocean Worker

Watch it here...



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Punch drunk at 1000 frames/sec

by R27 CREATIVELAB on Monday, 29 September 2008

1000 frames per second: Jim Carrey is the only other guy that can match these expressions


Click here to view.

Happy viewing.

Takashi Murakami - Artist

by R27 CREATIVELAB

Like the art on Kanye’s Graduation Album Cover? It is by an artist named Takashi Murakami. He had a show opening in LA last weekend. Here is one of the pieces he is showing.

Photo by Eric Nakamura, Giant Robot publisher and editor


Kanye West Album Cover: Graduation


Interview with Takashi Murakami by Jonathan Ross



Google Image Search: Takashi Murakami
Google Search: Takashi Murakami

Purell: Collage Hand

by R27 CREATIVELAB on Friday, 26 September 2008

Watch out for the pictographic germs.

Purell are running a campaign called "You are what you touch". It's an idea that has been done many times over the years but these versions have been executed well. Great art direction with a Dali-esque feel to the third version, illustration has come back over the past years in a big way.

Purell: You are what you touch, 1


Purell: You are what you touch, 2


Purell: You are what you touch, 3


Advertising Agency: JWT, Sydney, Australia

Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: Michaela Brown

Copywriter: Allie Buckle

Designer: Jeffrey Oley

Account Director: Peter Bosilkovski

A Futuristic Ogilvy Stands Witness to 60 Years

by R27 CREATIVELAB on Wednesday, 24 September 2008

Ogilvy's anniversary installation at the Paley Center for Advertising Week mixes interactivity and video art.

As part of this week's Advertising Week in New York, Ogilvy & Mather is hosting an interactive video and sound installation in celebration of the agency's 60th anniversary: "David Ogilvy: Original Mad Man," in the Steven Spielberg gallery across from the Paler Center's entrance, through Friday.




Original Source: Creativity Online

Cartoonist Scarfe and his 'Monsters'

by R27 CREATIVELAB

It was only when The South Bank Show on Sunday night reminded me of Gerald Scarfe's name again that I began to reminisce to a time when I wasn't quite old enough to understand the broadsheets but I could at least look at the pictures. Gerald's images in their unique style jumped out off the page and brought it to life, well for me anyway...

Below is his amazingly crafted title sequence for "Yes Minister" you may have to be over a certain age to remember that one...



He also designed the characters in Disney's "Hercules" (1997). The nose of the character Panic (Matt Frewer) from the Disney film reflects the artist's penchant for long noses. He doesn't stop there, he's created an endless stream of work and collaborated with many individuals over the years

Go to his site and view a few of his creations | Main Site |

Or just google him, here, I've made it easy for you | Gerald Scarfe |

MTV Engine Room - Episode 2

by R27 CREATIVELAB on Tuesday, 23 September 2008

Episode 2: All Hands On Deck - The teams receive their first challenge. See who takes an early lead. Guest judges: Tom Delonge, Stefan Sagmeister, Jeffrey Deitch, Pete Conolly

Watch it here...



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Hovis: Go On Lad

by R27 CREATIVELAB on Monday, 22 September 2008

This is only here as tribute to childhood memories... a trip down memory lane.



Agency: MCBD | Client: Hovis

Despite a raft of contenders, one ad stands head and shoulders above the competition this week.

Bread brand, Hovis, has launched a new advert, filmed on an epic scale.

It charts 122 years of the history of Britain, in 122 seconds to celebrate the baker’s 122nd birthday.

The ad spearheads a plan from Premier Foods to rejuvenate the Hovis brand - worth £380m – and includes a cast of over 750 extras.

It depicts the highs and lows experienced by Britain during the company's existence including the first world war, the suffragette movement, the first motor car, the second world war, the Queen's coronation in 1953, the swinging sixties, England winning the 1966 World Cup, the 1980s miners' strike and the Millennium celebrations....

Read the full article here.

MTV Engine Room - Episode 1

by R27 CREATIVELAB on Friday, 19 September 2008

Episode 1: World Premiere - MTV and HP summoned 16 insanely talented digital artists from all over the world to compete for the grand prize of $400,000 (US Dollars) plus HP gear in the greatest creative challenge of their lives.

Watch it here...



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Business Cards of Bloggers

by R27 CREATIVELAB

The legend Brian Yerkes the owner and creative director of Brian Joseph Studios is collecting hundreds of business cards from the active blogging community, or the graphic design and web design bloggers at least!

BrianYerkes.com is his personal outlet to network with other designers, programmers, and mostly creative folks that provide excellent inspiration with some helpful tutorials and tips along the way.


Check it out here.

Metallica uses Coca-Cola's design agency

by R27 CREATIVELAB

LONDON - In an unusual move for the rock music industry, Metallica engaged consumer design agency Turner Duckworth to create the artwork for new album, 'Death Magnetic'

Turner Duckworth, better known for designing logos for brands like Coca-Cola than for working with rock groups, was engaged to create a package that would rekindle interest in CDs. The agency's answer was to create an iconic, three dimensional package using a powerful image and an innovative layered die cut.


The new album cover features a remarkable white coffin image, resting in a grave and surrounded by a magnetic field. The image was created to be recognizable, even on a cell phone screen.

David Turner, a partner at Turner Duckworth, said: "It's not just about sleeve art anymore, it's about creating icons that work across media." Turner Duckworth re-worked the classic Metallica logo, created a signature typographic style and designed key promotional materials including a flag, a coffin shaped special edition and a vinyl box set. A design kit including logos, imagery and graphics was distributed to the band's record companies to produce a vast array of promotional materials around the world.

Designers in both London and San Francisco collaborated on the designs. Bruce Duckworth, a partner at Turner Duckworth, said "Everyone got fired up working on this project. "Metallica instinctively understand branding and really appreciate the value we created for them. There was no rock star attitude, just enthusiasm and creativity."

'Death Magnetic', the band's ninth studio album, was released on September 10 to rave reviews.

Original Article Source by Dan Leahul Brand Republic

"Swear Jar" Bud Light

by R27 CREATIVELAB

The Academy of Television Arts and Sciences awarded Bud Light's "Swear Jar," from DDB, Chicago and director David Shane, the Emmy for Outstanding Commercial. What's it about you ask... well watch it and find out,

Warning contents vulgarity.

Porsche: Porsche 911

by R27 CREATIVELAB on Wednesday, 17 September 2008

Meet Porsche's new and improved signature model. With the help of interactive production firm Firstborn, Chicago agency Cramer-Krasselt has launched a site that provides a full rundown of Porsche's new 911.

Take a feature tour with info and demo videos on its technologies like 7-speed "Porsche Doppelkupplung" transmission, direct fuel injection and its communications management control touch screen. If you, like me, you want to drive something a little different you can draw your own virtual road with a few cursor moves. This prompts an animated video featuring a 911 in a nighttime drive as it follows the path you created. For a further look into all things 911, a "To the Core" link provides you with design specs, the history of 911 and wallpaper downloads.


Click here to view site.

Client: Porsche
Agency: Cramer-Krasselt
Chief Creative Officer: Marshall Ross
Executive Creative Director: Dean Hacohen
Creative Director: Rick Hamann
Senior Art Director: Mark Brooks
Art Director: Nathan Thompson, Matt Spett
Copywriter: Michael McCormick, Chris Dutton
Agency Executive Producer: Peter D'Amato
Interactive Production: Firstborn
Creative Director (Firstborn): Joon Park
Art Director (Firstborn): Aaron Pollick
Senior Producer: Lucy Swithenby
Lead Flash Developer: Francis Turmel

Original Source: Firstborn Multimedia

Evolve Nike - Footlocker

by R27 CREATIVELAB on Tuesday, 16 September 2008

Footlocker has created and launched a very slick website to let the world know about its exclusive Nike model called Tuned 10. Check out the video below.



It must be nice for Nike to sit back and let Footlocker create a very high standard of launch material. Colourful, experimental, animated... okay if you haven't guessed I like it but then I would.


They have also created material to sit on the social network site MySpace but something is missing...sound?

Typography, David Carson

by R27 CREATIVELAB on Friday, 12 September 2008

A short piece on David Carson, filmed by Hillman Curtis.



Happy viewing

Marc Ecko - Step inside the office

by R27 CREATIVELAB on Wednesday, 10 September 2008

Designer Marc Ecko and New York firm WDDG have teamed up to launch a new consumer site highlighting the Ecko brand’s culture, heritage and various apparel/lifestyle lines from UNLTD to Zoo York.

The homepage resembles a black & white art exhibit, with framed portraits leading you to various sections that flaunt everything from Ecko's brand divisions to Marc's philanthropic efforts and a gallery of his own paintings. The site also features a virtual tour of the man’s Big Apple office where visitors can click and drag to view its various accoutrements such as an art collection, full kitchen and half-basketball court.


Client: Ecko
Web Design: WDDG
Executive Creative Director: James Baker
Chief Creative Officer (Ecko): Marc Ecko
VP, Interactive: Peter Ruprecht

Titles: Saul Bass

by R27 CREATIVELAB on Monday, 8 September 2008

The legendary designer speaks in depth about his title sequences.



Google Saul Bass

Happy viewing

Square Eyes

Magnetosphere - iTunes plugin

by R27 CREATIVELAB on Friday, 5 September 2008

As Josh mentions "Magnetosphere is an iTunes plugin version that combines magnetism, gravity and pure awesomeness to deliver an insanely bad-ass iTunes music visualizer. It’s like a cross between Star Wars hyper speed and Jackson Pollack for your own personal viewing pleasure.


Magnetosphere revisited (audio by Tosca) from flight404 on Vimeo.

Thanks to Fubiz and Josh Spear for bringing this to my attention.

London from above, at night

by R27 CREATIVELAB

With the end of the Olympics in Beijing, all eyes turned for a moment to London, site of the upcoming 2012 Summer Olympics. While looking for good photographs of London, I was contacted by London photographer Jason Hawkes, who had some wonderful images of London, seen from above at night (from a helicopter, to be exact) - some of which which he's agreed to let me share here. From Jason: "Shooting aerial photography during the daytime had its own difficulties, you are strapped tightly into a harness leaning out of the helicopter, shouting directions through the headsets to the pilot. If shooting in the day can be difficult, night and the lack of light causes its own set of problems, but overcoming them is half the fun and the results can be stunning. I shoot at night using the very latest digital cameras, mounted on either one or two gyro stablazied mounts, depending on the format of the camera and length of lens I'm having to use."



View Original Article

Jason Hawkes - photographer's site

Britain from above - new series from the BBC

Thanks to "Harish" for sending me the source article.

Frozen Grand Central

by R27 CREATIVELAB on Thursday, 4 September 2008

On a cold Saturday in New York City, the world’s largest train station came to a sudden halt. Over 200 Improv Everywhere Agents froze in place at the exact same second for five minutes in the Main Concourse of Grand Central Station. Over 500,000 people rush through Grand Central every day, but today, things slowed down just a bit as commuters and tourists alike stopped to notice what was happening around them. Enjoy the video first and then go behind the scenes with our mission report and photos.



View the source of this article here

V&A Buys Rolling Stones' 'tongue' logo

by R27 CREATIVELAB on Wednesday, 3 September 2008

The Victoria and Albert Museum in London said on Tuesday it had bought the original artwork of the Rolling Stones' iconic red lips and tongue logo at auction in the United States.

The museum paid 92,500 dollars (51,700 pounds) for the logo after it was put up for sale by British artist John Pasche, who designed it in 1970. Pasche was studying at London’s Royal College of Art when Stones frontman Mick Jagger, disappointed by the designs put forward by record label Decca, began looking for a design student to help create a logo. The logo was commissioned for £50, but the Rolling Stones were so pleased with the design they gave Pasche a bonus of £200. It was sold by the Chicago-based website, Mastro Auctions.

First used on the 1971 album "Sticky Fingers", "The Tongue" is considered one of the first examples of a rock group using a trademark and remains the band's logo to this day. Independent British art charity, The Art Fund Charity, contributed 50 percent of the cost of the artwork which will go on show in the museum's permanent collection.



Image copyright: Max Nash / AFP

SONY BRAVIA ZX1

by R27 CREATIVELAB on Tuesday, 2 September 2008

BRAVIA ZX1: World’s Thinnest LCD TV Is Ultimate High-Tech Lifestyle Statement

One of the most stunning IFA highlights is certainly the world's thinnest LCD TV. The Edge LED Technology of the BRAVIA ZX1 enables a stunningly slim 9.9mm2 screen1. The BRAVIA ZX1 combines an uncompromising style with superlative BRAVIA picture quality. It offers the ultimate in visual appeal with a 40-inch screen, measuring a barely believable 9.9mm deep at its slimmest section. With BRAVIA Engine 2, Motionflow 100Hz and High Definition wireless technology for cable-free elegance, the BRAVIA ZX1 is the perfect balance of high aesthetics and high technology. Read More at the Sony Press Centre or just google SONY BRAVIA ZX1.

Harvey Nichols: Wallace & Gromit

by R27 CREATIVELAB on Monday, 1 September 2008

Harvey Nichols has created a series of print ads, featuring characters from Aardman's Wallace and Gromit, to promote the opening of its new store in Bristol. The ads, shot by Giles Revell for DDB London, show Wallace, Gromit and Lady Tottingham posing in designer clothes next to the text: "Harvey Nichols. Now open in Bristol."


In this ad Wallace has discarded his beloved green tank top in favour of a navy cashmere jacket and silk tapered trousers by Alexander McQueen, a Dolce & Gabbana fitted white shirt and a Giorgio Armani tie, while Gromit wears a navy silk Paul Smith scarf.